Let’s face it. This is not going to be one of those articles where they say, “Put in quality articles“ or “Put in pictures”. I won’t waste your time with silly stuff like that. Here’s the truth: You’ve got to write about what you’re tribe is interested in. That’s what makes a blog interesting. It’s something I want to read. You cannot be interesting to the whole world. You can be fascinating to your whole tribe. Just write what the tribe is looking for. Keep it sweet. Keep it simple.
Here’s your in-depth how-to: Look at what your tribe is talking about on social media. Look at what they’re talking about on their own blogs and specifically write posts that address that. It’s called “eavesdropping”. Yes, you eavesdrop on your tribe and you write about what they already want to know about. The social media is like having a party line to everybody in town. So, take a moment. Look up your e-mail list. Look up their domains. Look at their social media. Go to their websites. See what they’re doing and address exactly what they want to know and what they’re talking about. And you’ll be fascinating. And you’ll get a lot of traffic. Read more