Synergy is Key to Education-Based Marketing

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Synergy is Key to Education-Based Marketing
By Signe Dayhoff

Why all the clamor about education-based marketing? Because it is not sales-based marketing!

Education-based marketing is providing your prospects with informative and useful materials that pertain to your area of problem-solving expertise. There is nothing in it, either in content or method of presentation, that pitches them anything. There is no pressure or suggestion of sales. What you offer consists of tips, advice, updates on relevant happenings, references, and upcoming events… period. Read more

Media Training Basics

Lots of people are marketing themselves by doing more radio, tv, and magazine interviews. Even blog interviews can bring more people to your website if done correctly.

Here is a basic tip sheet on media training:

 

  • Make sure the outlet is something your clients would read, watch and listen to.
  • Have your sound bites together and memorized
  • Have your website practiced so it easily rolls off your tongue
  • Listen to the show or read the column before you go on, so you know what to expect
  • If they take live callers, make sure your biggest fans call in also
  • Know how far to take a controversy
  • Know a little about the person interviewing you and refer to that during the interview
  • Be ready with a free give away to get people to your site
  • Throw in a little education, so that you get asked back

As you can tell, this is NOT enough media training to get you through an interview, it’s just a start. Media training is truly training with feedback!

Wright Place TV Show is booking for the Summer shows!

If you want to be featured, tell us more about you herehttps://wrightplacetv.wufoo.com/forms/rkf4ba01d61rt8/

 

Teacher is Crowdfunding for her class

August 31, 2015 by  
Filed under Crowd Funding, Front Page

 is helping learners to get books and computers into the classroom. She is asking for help for her special education 9th grade students.  This is a class of young people who want to go to college and become independent. While the students have disabilities that range from dyslexia and dysgraphic to learning processing disorders, they are still determined to do their best. They need additional support like, audio books to make learning easier. The school itself lacks basic resources for the students. There are no computers in this class at all. You donation will help change all that. You can help the class here

Olympic Week-Teacher for a Dayhttp://www.donorschoose.org/we-teach/2803119

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