You Need a Pool

The deal is this: You need a pool or a pond to fish in. You need a pool of hungry fish that want your product.

You need a lead product to pull then in and a higher end product to make your profits. Profit is not a bad word. Profit is what will make your business STAY in business and grow. Read more

Bad Pitches

When you are pitching ( talking to media about having you IN their outlet) you need to make sure it matches what they do. Match the outlet!

Here is an actual pitch sent to me via email this morning:

Hi Dr. Wright, Read more

Beat the Heat and Save Your Neighbor

How Southern California Edison Helps you save money, beat the heat and help those around you!
<

« Previous Page — Next Page »