Insurance companies are working hard to get and keep customers. In the insurance game, everyone is engaged in the battle for the customer. The two current commercials that PR professionals are talking about are the Allstate Mayhem and Matos from State farm. In the Internet Matos is not popular. One blogger noted that you can get auto-fill insults for Matos when you type in his name in Google. The commercial tries to come off like he is friendly however, most people note that they do not like him. They don’t like the fake smile, they don’t like how he interrupts a female State Farm Agent and they think is hair is creepy. Someone has even put up a Facebook page for people who do not like Matos. State farm gets brownie points for polarizing people. You have to have the customers who cannot stand you. So that you are only engaging the customers that really love your products. The publicity comes in when you have a commercial so bad, that people are talking about it. It keeps State Farm on the table as an item of discussion and perhaps they are waiting for that to turn into customers.
Mayhem on the other hand tells you what’s about to happen to you. He says the things we are thinking and Allstate kept Denise Haysbert in the commercial. Haysbert is a big favorite and everyone is always glad to see him. Dean Winters plays Mayhem and we really have not seen him in a prominent role since OZ. Because Mayhem is much less scary that his character from Oz and Allstate can save us from Mayhem, it’s a win-win situation. By showing all the situations you could have happen, it causes everyone to rethink their coverage. This would result in new people getting covered by Allstate as well as current customers getting more coverage. The commercials have everyone buzzing and hoping for a Celebrity Death Match between Mayhem and Matos.
The lesson is if your ads can also bring you publicity, like the Old Spice Guy, your business can make money like their business did. Look! Get a horse!
Why You Should Participate in Trade Show
Before I talk about how to have a great trade show event, let’s talk about why you would participate in a trade show in the first place. When you exhibit at a trade you, you are getting in front of a large number prospects and customers in a short period of time. You can create a wonderful first impression when you show and demonstrate your products or services. Trade shows are an important part of product purchasing information for 91% of customers, as sited by Simmons Market Research Bureau in a recent study. A typical trade show will have 5,000 – 10,000 attendees. You would have 200 or more visitors in one day. In most cases you would not be able to make that many sales calls in a day. It also opens the door for future communications with the prospects. This is why many companies continue to do it over and over again. Your competition sees this as a chance to garner your prospects and even get your current customers to switch to them.
Keys to Making a Good Impression
Making a good impression at a trade show is all about your intention. You need to think about your prospects and customers and what they are looking for. You must also find a way to deliver your messages in a way that intrigues them to gather more information from you. Make the prospects and customers your focus. Have a friendly demeanor and welcome people to your booth. A good first impression will create trust with your prospects and clients. It also speaks to your Competence and Credibility. You also need the right tools at the trade show to make that great first impression. Your floor and banner displays must be top quality and attention grabbing. It’s important to make a good first impression, you can choose from custom displays, unique tabletop designs and even lighted signs to make a great. You can find everything you need for your tradeshow booth and more . Your trade shows design can make people feel good as soon as they enter your booth.
There are a few things all business owners need to stop doing.
- Stop thinking you can spend NO money on advertising your business and make a LOT of money
- Stop spending more than 2 hours a week on social media pretending you are making money
- Stop spending on things that do not increase the business income
- Stop working all weekend without a break
- Stop stalking prospects that will never become customers
- Stop going after people who will NEVER spend ANY money with you
- Stop hiring poorly
- Stop joining groups that do not promote your business or help you grow.
- Telling people you make 7 figures when the links on your website don’t even work
Just stop it!