Technology Billing Statements Can Improve Your Competitive Advantage

August 23, 2013 by  
Filed under A Note for You, Front Page

Sharing Innovation - Web conferencing across C...

Sharing Innovation – Web conferencing across Campuses (Photo credit: Steven Parker)

Learn How iPDF Technology Billing Statements Can Improve Your Competitive Advantage

With technology continuing to produce better and easier ways of doing business, every CFO’s focus should be on whether their outgoing documents are producing a positive image of their company.

Sure, you’ve always done business in a certain way so why change it?  Because today, ‘average’ is not ‘good enough.’ In fact, average can actually be a disservice to your company. In today’s competitive environment, your company is measured by the messaging you put out through billing statements, CRM and marketing and every part of that is a reflection on you. So when was the last time your customers told you they were impressed by your billing process?

Interestingly enough, ours do because iPDF technology makes it easier for them to pay their bills, access information on their accounts, and interact with offers, messaging, videos, chats, and other services through one seamless system.

I’m sure you’re asking, “What’s in it for me?” What’s my ROI if I integrate

the new iPDF technology?

  • Reduces 3rd party print vendor costs through print-ready documents and complete process automation
  • Lowers print and mail costs by seamlessly switching from paper to eDelivery
  • Reduces staffing requirements by consolidating print and electronic fulfillment
  • Enhances revenue by automating tracked responses to Targeted Cross Marketing offers
  • Creates superior customer experience by providing flexible document delivery and bill payment options
  • Customization/ personalization for a targeted demographic.
    • Visually enhances statements with color, graphics and paid offers
    • Create added value for customers improving CRM
    • Adds a new stream of advertising revenue

Boring billing should be a thing of the past. Now you can have an electronic interface with your clients — and for those who still want paper bills — we can improve those too while reducing your overall delivery costs. Exciting? You bet it is!

Join us on September 18, 2013 at (time of webinar) for our free, hour-long webinar entitled, Electronic Billing: How it Can Improve Your Bottom-line.”  To sign up for our webinar, please e mail  jschachtel@CTPsolutions.com .  For more information prior to our webinar, please contact Jack Schachtel  at: 818-597-1222 ext. 304.

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Four Customer Focused Ways to Beat Big Business

Lamborghini Murciélago Edo Competition

Lamborghini Murciélago Edo Competition (Photo credit: Chris Wevers)

Four Customer Focused Ways to Beat Big Business

By LeeRoy

You’ll often hear business advisers tell small and medium sized enterprises (SMEs) not to bother tackling their larger competitors. The big boys and girls have so much reach, so much advertising power, and so much capital that fighting them is like going after a Sherman tank with a pea shooter.

I’m here to tell you they’re wrong. Small business can stand in direct competition with big ones and come out on top. They’re more flexible, they’re hungrier, and they’re more likely to achieve consumer goodwill. Have a look at these four simple suggestions for cracking open the target market of your dreams.

Play to your audience

Consumers don’t like big business for the same reasons you don’t like big business. There’s a reason “faceless corporations” got that name. A large company has no soul, no personality. Find yours, and sell it with everything you have.

Your personality is the thing that sets you apart from the supermarket, or the global brand. Give your customers the one to one service they can’t get anywhere else. Respond individually to emails. Make it easy to talk to a real person on the phone, or in your store. In a world where even the simplest phone call to a bank means navigating dozens of automated menus, the personal touch is a selling point that really works.

Price yourself into the market

Don’t fall into the trap of thinking that small business = higher prices. You don’t have the overheads your corporate competitors do. Cut your prices to beat them and you’ll get more sales. This is the number one rule of supply. Price matters. If a consumer can find your product, or a comparable one, somewhere else for less, that’s the one he or she will buy. Offer a price promise. Refund the difference between your own products and those your consumers find cheaper elsewhere.

Become community minded

What’s the point of being a small business if you don’t make your presence felt in the neighbourhood? When small is your selling point, it’s important to get out and about, to get noticed, and to make friends with the consumers you are courting. Sponsor local events. Develop a brand culture that emphasises the accessibility and local nature of your products and services.

Be reliable

One of the key things that consumers identify as being wrong with big business is their reliability. How many times have you heard a friend complain about a product guarantee that didn’t do what it promised, or an item that failed as soon as it came out of warranty? Just by making and keeping simple promises, you can outline a real difference between your business and the larger competitor. Deliveries are an excellent example. Keep yours reliable by insuring them (Coversure Midlands Ltd has an appropriate product) and you’ll retain positive consumer expectations.

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Information On Customer Service Support

Information On Customer Service Support
By CorryPal

Customers

Customers (Photo credit: Vinqui)

There are some scenarios where people may need to be guided in doing certain procedures. It is very frustrating for a client or a customer to enter a new organization and does not find somebody to direct him or her on what they are required to do. It is for this reason that many companies have introduced customer service support services to their institution.
The people who work on the customer service support desks have training. There are many things that one must learn to become a good customer attendant. One must know different languages and be fluent in them because you never know the type of customers you might meet. To be a good customer attendant you must be well educated and acquired the right skills.
Depending on which organization you are providing customer service support, you must have knowledge of the products that are sold there. Sometimes customer service involves marketing of goods of a company. The importance of the service varies from one product or service to another. You must also know that customer services are not only in companies that are involved in selling goods but also the institutions that provide services to people. A medical institution is a good example that uses such customer service support.
Customer service helps in generation of income for many companies. There will be no customer attendant who will talk ill about his or her company. Most of them will talk good things about the company which will also help to improve the good image of the company thus attracting more clients.

Customer Service Forum 2013 @ St George

Customer Service Forum 2013 @ St George (Photo credit: mylearning)

Technology has helped to improve the services. The introduction of automated customer services helps to reduce the number of employees especially those on the support desk. A good example of automated means include the sites that are found on the Internet. The automated means has another advantage. This is because one can use the service at any time of the day.
Another good example of automated services is the procedures that one is asked to follow on the phone when trying to get help about something. But the automated services have encountered some challenges. Some challenges are like some people cannot understand the languages used by the machines.
Other people on the other hand cannot follow the simple procedures. You cannot ask the machines any questions and thus it becomes limited to the learned people only. However both types of customer care services have been beneficial to many companies.
Take a look at worldwide101.com for more information.

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