Cornucopia’s ‘Green Goddess Crowdfunded €50,000 in 48 Hours

June 23, 2016 by  
Filed under Crowd Funding, Front Page

This comes from the article Crowdfunding foodies raising lots of dough by Deirdre Reynolds

Many restaurants are now turning their backs on the banks when it comes to seeking finance and using their customers, family and small-time investors to fulfil their food dreams. Retailing at €3.95, Cornucopia’s ‘Green Goddess’ – infused with apple and the ubiquitous avocado – is just one of the trendy cold-pressed juices new to shelves here after the company successfully crowdfunded €50,000 in only 48 hours.

Meanwhile, back at the city centre eatery, eagle-eyed regulars may have noticed the shiny new service counter, also installed no thanks to the banks recently.
“We were in something called Food Works [a business programme run by Bord Bia, Enterprise Ireland and Teagasc] with our juice product and they recommended crowdfunding,” explained Deirdre, who set up the health-food-store-turned-wholefood restaurant with her late husband, Neil, in 1986.

“I had some experience of working with the crowd because when I was turned down for planning permission to turn the building beside us from retail to restaurant. I went to my customers and I got a petition going. Two thousand people signed it [saying], ‘Please give her planning permission’, over a two-week period,” says Deirdre.

Why this is important: When you read the article you can see that she had her tribe lined up. Not only had she successfully rallied them before, they are able to create change. Now, the second time around they are bigger and stronger. That’s why we offer clients a tribe building program before they crowd fund, so that they can get a tribe that will work and put in money. 

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How to Go From Crowdfunding to the NASDAQ

June 21, 2016 by  
Filed under Featured Articles

Shift Pixy

This comes from an article: First Reg A+, then NASDAQ Listing for ShiftPixy
By JD Alois

ShiftPixy Workers FastTemp staff provider ShiftPixy is hoping to soon trade on the NASDAQ Capital Market under the ticker symbol PIXY but first, they are raising capital under Regulation A+. ShiftPixy has enlisted WR Hambrecht as sole underwriter on a “best effort” basis to raise up to $50 million with a minimum raise of $15 million.

ShiftPixy is a service provider that contracts with business clients in need of part-time staff primarily in the hospitality and restaurant industry. The company is currently operating in Southern California but intends on opening additional physical locations in New York, San Francisco, Chicago, Orlando, Dallas, Las Vegas, Atlanta and Philly (in that order). ShiftPixy currently has over 150 clients and about 3,350 worksite employees.

Let me share why this is significant:

This is a great plan. Many people are just crowdfunding one time with no real vision of how to move forward after that. If all goes well with each step, going to the NASDAQ is the right idea. And you will be able to watch the company progress all along the way. I think there will be a stock exchange for crowdfunded projects in the future but until then, this is a solid plan. I hope it helps you think in longer terms instead of just getting funding that will last you, 6 months or so.

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Savvy students embrace crowdfunding for research


Savvy students embrace crowdfunding for research


While research is a critical piece of academia, the pursuit of knowledge isn’t free.

A nationally shrinking pool of money for research projects has led several academics from Ohio universities to raise smaller amounts of capital through the nontraditional means of online crowdfunding.

University of Akron fellow Bor-Kai “Bill” Hsiung recently harnessed crowdfunding to help pay for his biology-related research project. Using — a site billed as a platform for enabling scientific discoveries — Hsiung entered a competition for research ventures based on unusual animal traits like a gecko’s sticky feet or the improbable punching power of the tiny pistol shrimp.

Hsiung’s work aims to mimic the nanostructures of tarantula hairs. Like his fellow competitors, the Taiwan native listed his proposal for friends, family and the general public to review and contribute to. The project raised $7,708 — putting Hsiung in third place overall — which garnered his research an additional $250.

Hsiung, who will use the funds to create 3D nano-printed models of spider hairs, said the long, arduous grant-proposal process motivated him to try a different form of fundraising.

“A grant to the NSF (National Science Foundation) takes three to six months to prepare, and you won’t hear the results for another six months,” Hsiung said. “Even if all goes smoothly, it can take a year or longer to get the money.”

As government grants can run into the six figures, asking for a relatively small amount via crowdfunding was the logical choice.

“It’s definitely hard work. You have to allocate time to market your research,” Hsiung said. “I learned how to communicate scientific ideas in a simple manner everyone could understand.”

Dr. Todd Blackledge, professor of biology and the Leuchtag Endowed Chair at University of Akron, said crowdfunding sites like are emerging in parallel to declining university research budgets. Federal support for all study and development, meanwhile, has fallen 16% over the past five years, according to the Association of American Medical Colleges.

“Accounts my students were counting on for grad research are being cut off,” Blackledge said. “There is no other way to fund these projects.”

The speed and flexibility of crowdfunding is particularly important for scientific research, insofar as events like the El Niño weather phenomenon have a shortened window where effects can be studied.

“The first couple days of the funding process are especially important,” Blackledge said. “There’s a chance to build positive momentum, but if you fall behind it’s hard to catch up.”

Miami University in Oxford, Ohio, launched a crowdfunding site called HawksNest in April. The platform allows faculty, students and staff to post a project for funding. An internal review team vets the proposal, which remains on site for a maximum of 45 days after approval.

James Oris, Miami’s associate provost for research and dean of its graduate school, pointed to crowdfunding’s ability to get small-scale requests off the ground. HawksNest organizers encourage cash-seekers to scale down the scope of projects if costs exceed $6,000.

“We’re also tapping into an alumni base that supports these projects at smaller values,” Oris said.

Crowdfunding for academic research has its drawbacks, some observers say. For example, the relative speed with which group-sourced money is raised negates the peer-review process that ensures dollars are being spent for their stated purpose.

However, HawksNest projects undergo a thorough review by program administrators, Oris said.

“Our main point is to find different ways to expand research and scholarship opportunities for our students,” he said.

Lauren Fussner, a graduate student in clinical psychology at Miami, is lead investigator on the first undertaking successfully funded through the school’s crowdfunding site. Fussner’s project, which identifies risk factors contributing to depression and eating disorders among adolescent females, raised $580 from 10 contributors, surpassing its original goal of $525.

It’s a modest amount, admittedly, but Fussner said she is thankful to receive funding to compensate participants involved in the study. In seeking donations, Fussner and her partners posted pertinent information to their social media accounts. The project leader also used contacts from her University of Notre Dame undergraduate alumni group to further market the effort.

“I was genuinely excited to share my project, which I believe helped others understand the importance of the work,” Fussner said.

Frustration with the unpredictable, politically motivated nature of science and academic research funding led Cindy Wu to co-create — one of a growing number of websites dedicated to advancing the findings of researchers. Introduced in 2012, the site has backed projects in economics, physics, biology and medicine.

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Let me share why this is significant: As Americans sort out how they want to pay for education, crowdfunding is a clear option. Students will have to take the forefront. Most universities have a crowdfunding page or site, however, students do not have to rely on that. They can take matters into their own hands and move their projects forward. 

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