Easy advertising for charity events

November 28, 2014 by  
Filed under A Note for You, Front Page

World Bank/IMF 2012 Spring Meetings. World Bank. Close the Gap: Safety Nets Work Event

Easy advertising for charity events

If you’re running a Christmas event, fund-raiser or charity event, finding ways to advertise are crucial. There are plenty of tried and tested methods and it can depend on the type of event as to how much advertising you’ll need to do. If it’s a one-off event there are some easy advertising tricks, while for groups and organisations who run regular events, there are some secrets to making the most of your advertising material.

The paparazzi

The local media will be important for promotion and can act as a free source of advertising for local events. Any good cause that benefits the local community will be of interest to local journalists and broadcasters. Even the smallest publication is likely to be hungry for content, so don’t think that you’ll be turned away! You can create a press release but it pays to make a call to the editor in question. Old fashioned phone calls tend to get attention better than emails, with which editors are often swamped; focus on the local angle and why the story needs telling.

Easy advertising options

Flyers and banners are two of the oldest known advertising tools. Despite the fact that most things seem to have gone online these days, local events (charity or otherwise) are still best advertised with real, solid advertising. Banner producers can be sourced nationally or locally and banners can be reused, if you avoid specific dates on the banner itself. The phrase, “see website for details” can be substituted, meaning you can reuse the banner for another similar event. You can use flyers to target busy places using volunteers – markets, malls and other shopping areas are good places to get maximum exposure in your community.

Talking of websites

Don’t forget the wonders of the world wide web. If your organisation has a website, set up a specific blog to advertise your event (or ask for volunteers), tweet about the event, add details to Facebook; it all helps to get the word out! You can even record a video and post it on YouTube.

Corporate sponsors

Offer advertising for local businesses at your event in return for sponsorship. Companies which are supporting you will be glad of the free advertising on your website (keep it off banners though if you want to reuse them!). As well as sponsorship, you can ask them to distribute flyers with their own promotional material in their offices or retail spaces.

The 3 Things You Should Do When Looking for a Sponsor

 Sponsorship

This articles is for the business owner looking for sponsors for their own events. You’ll learn what it takes to get sponsors, set realistic time goals to work within and, the best way to create sponsor levels and understanding who needs to be on your side in order for the corporation to make that sponsorship commitment.

Getting sponsors is easy; however you must work within THEIR Time goals not yours. Just because you need the money in the next 60 days does not mean that company can swing all the paperwork to make it happen. You have to know where they are in the business cycle. Are they almost done with all the sponsorships for the year or are they just starting. Did they meet their goals for the year already with another similar event, or are they still hungry to get in contact with more potential clients through sponsorship. These are items you have to know before you ask for the sponsorship. You may not have given them enough time to make it the decision. So plan backwards from the time the check needs to arrive in your office. Include their planning time along with YOUR planning time and everything should work out well.

sponsorship

Create good sponsor levels. We all like to be creative and call our sponsor levels something different that might tie into the theme of the event. In the end, sponsors need to be able to easily recognize where their sponsorship level is. The GOLD-SILVER-BRONZE levels are easily recognized by people all over the world because the Olympics makes use of it.  Everyone knows what the top and bottom is. Many people don’t know what Platinum is. They don’t know if it’s worth more than Gold, the same as gold or what. Make it easy on everyone by adding universally understood levels and plainly names sponsorship contributions.

Understanding the needs of the sponsor is important. At different points in the year, their needs are different. They may be trying to reach certain goals. There are some years where those goals are met early and easily. Some years it takes a lot of different projects to make it happen. Find out their goals by looking on their websites and seeing what the mission of the business is. Have your finger on what they are trying to get and show them how you fit in to make it happen. This is research and it does take some time to do. Here is where the sponsorship dollars really happen. Anyone who cannot be bothered to do research and make sure they are a good match for the sponsor will not even be considered. They will not be considered because the sponsorship does not make any sense from the outset. Once you get a reputation of pitching bad ideas, you are going to have the doors closed to you forever.

sponsorship

For more information on How to get a sponsors visit

http://wrightplacetv.com/get-sponsors

 

 

 

 

 

 

 

 

The 3 Things You Should Do When Looking for a Sponsor

Sponsorship

This articles is for the business owner looking for sponsors for their own events. You’ll learn what it takes to get sponsors, set realistic time goals to work within and, the best way to create sponsor levels and understanding who needs to be on your side in order for the corporation to make that sponsorship commitment.

Getting sponsors is easy; however you must work within THEIR Time goals not yours. Just because you need the money in the next 60 days does not mean that company can swing all the paperwork to make it happen. You have to know where they are in the business cycle. Are they almost done with all the sponsorships for the year or are they just starting. Did they meet their goals for the year already with another similar event, or are they still hungry to get in contact with more potential clients through sponsorship. These are items you have to know before you ask for the sponsorship. You may not have given them enough time to make it the decision. So plan backwards from the time the check needs to arrive in your office. Include their planning time along with YOUR planning time and everything should work out well. Read more