Reality TV is Great PR for Business

Is a uniform company interesting? If I asked you to watch a show a company that makes uniforms you would ignore me. However, a reality TV show, millions of people watched an executive from the company fumble around trying to work a real position there. The same company is trending on Google. That means the TV appearance is creating an interest in the business. How the capitalize on that will be an interesting questions. To have millions of people suddenly at our site and leave is a tragedy. You have to only hope that they are capturing some of that traffic.

300px-Donald_Trump_announcing_latest_David_Blaine_feat_3-altThe main reasons businesses participate on Donald Trump’s show is the publicity they will get. It’s a 1-hour commercial about their products and services. Not to mention the get access to some top executives who are looking for work. They can recruit while getting publicity! What people fail to realize is that those companies pay to be placed on the shows. There are companies that just work on product placements. It’s a huge industry. Because there are many similar products, a company will pay to have their product on a show instead of the competition. Sometimes it’s just about blocking the competition. Company X many realizes that if Company Z gets that kind of exposure, it could take them over the top. Reese’s pieces surpassed M&M’s when it appeared in the movie E.T. M&M was asked and said no. I wonder what happened to the executive that made that decision?

Reality TV gives attention to locations, as well as products. Trump Tower tours are up! People love to take pictures in front of the building and tell people they were there while in New York. Golf courses that get featured see more people after being on TV. Some are patrons who have a renewed desire to be on the course after seeing it on TV. Many are new people who are interested after seeing it on TV. Reality TV can also promote events. One of the Housewives visited her husband who was in a play. I do not think the play was still running when the episode aired, but it could still be considered good PR for the play and other actors involved.  Getting your jewelry or clothing line worn is easy. If you can get the attention of a star and give it to them, you could be lucky and have them wear it on a show. Then if they were asked about it, they would talk about your brand. Just give them the jewelry or clothes for free and you have a deal.

Top 5 Most Effective Business Leadership Development Methods

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p 5 Most Effective Business Leadership Development Methods

Few people are born leaders. In most cases, leadership skills and qualities are developed through hard work and persistence, but there’s no point putting in all that effort if you’re not must utilizing the most effective learning and development methods.

Leading a team is about more than simply achieving milestones and goals. It is about inspiring, problem-solving, and ultimately leading a group of people towards a common goal.

There are many different ways of turning an ordinary employee into a great leader, but here are five of the most effective methods.

  1. Workplace developmental assignments

As a new generation of leaders prepares to take their places as managers, more time and effort is being directed at training leaders, mentors and managers within organizations, from global corporations to local businesses.

One of the most effective methods for developing leadership potential within any sized organization is by giving aspiring managers on-the-job assignments that allow them to experience key challenges they will continue to face as professionals.

In an interview conducted by GovLeaders, Cynthia McCauley suggests that as many as 70% of the experiences that they felt contributed to their development as leaders were work-based challenges.

Developmental assignments allow professionals to learn key skills before they become a formal part of their regular workplace responsibilities. Giving your senior team members developmental assignments will also help you to identify your emerging leaders.

Those who are ready to step up and lead will adapt their skills to various situations throughout the assignment, showing they can put two key leadership qualities into practice – flexibility and initiative.

  1. Formal Training Courses

Formal training courses are effective for disseminating knowledge and motivating groups of people, as well as providing individuals with the opportunity to receive a qualification or certificate upon completion. The information offered in a formal course should be up-to-date and relevant to the participant’s work challenges, so they have the chance to benefit in a professional capacity while contributing to their organization’s success.

Organizations will get the best return on their investment by choosing a management training provider, such as Leadership Directions, that is willing to work in a face to face environment and offer post-course support to their employees.

  1. Coaching from the current manager

There are few people who understand the unique challenges and needs within a professional setting more than the current managers. This insight makes them perfectly suited to coaching up-and-coming leaders.

According to the Institute of Leadership and Management, as many as 80% of organizations now use coaching as a training tool. The likelihood that coaching will be utilized increases with the number of individuals within an organization.

While managers tend to receive the majority of coaching opportunities within organizations, team members can benefit too. Currently, it is rare for companies to provide internal-based coaching opportunities to non-managers, which is something that could be hindering many organizations – after all, who knows a business better than the management?

  1. Coaching from external mentors and coaches

One of the greatest benefits of utilizing the resources of an external coach or mentor is that these professionals have been trained specifically to coach or mentor. It is one thing having the knowledge to share with others, but having the skill to share the information in the most beneficial way is an entirely different story.

Effective coaching is not about instructing or teaching – it is about guiding, questioning and facilitating the learning process. It is a skill that needs to be learned, just like leadership itself.

Furthermore, while most organizations focus on coaching as a method of improving professional skills, they often overlook the benefits that come from focusing on the personal development of qualities such as self-awareness and confidence.

  1. Mentoring from other internal sources (not their direct manager)

Coaching from a direct manager is a common way organizations develop their people. However, a company can increase the sharing of knowledge and experience further by allowing other mentors from within the organization to provide input.

The mentoring relationship requires a sensitive power balance and, according to Forbes, it should be mentee-driven, with the mentee becoming the driving force in terms of the direction and focus of the relationship.

Leadership is something that can and must be developed. Opting for the most appropriate development strategy is not only sensible but ensures that organizations and the individuals that make up their ranks will continue to benefit long after training has been completed.

Digital vs. Print Collaterals


Most of the time, your success to earn sales and branding depends on the materials you give out to the public. You probably engaged a Graphic Design Company to create a nice brochure for your business and then used another company delivering printing services Singapore to produce it so that you physically have something in hand. You need to get hold of the right marketing collaterals that can promote your products and services and not break your sales. Now, the question is what materials should you use to capture the attention of the consumers and encourage them to do purchases from you? You are now going to think hardly if you are going for the modern approach and go digital or the traditional way and produce marketing collaterals with the service of a printing company. If it is for a marketing campaign or a specific event you might even think about hiring a professional marketing or events company in Singapore?

Digital vs. Print Collaterals has been a widely-unanswered competition in the marketing world. It remained unsolved and still a mystery because the truth is using both of these materials can help you attract consumers, it just depends on how you are going to use them and who your target audiences are.

What does your target market prefer, digital or printed?

Remember that these collaterals are made to connect to your market, from the products information, to special offers, to new promos and even up to the contact information. Your materials should have all of those whatever their form is and you should ensure that they are easy to read and be grasped by the consumers. For example, if your target market are senior citizens from Singapore who are not fond of the digital world yet, who don’t have laptops, netbooks or even smartphones to check them online then you should focus acquiring printing services even more. They will appreciate printed brochures that they can easily get what they want, browse it easily and understand what you want them to know about you even without the help of the modern technology. This works the same way if your target is the techie generation, instead of the considering Printing Services in Singapore, you should definitely go for the digitalized ones.

This should be considered by all events company in Singapore that not just because we are now in the high-tech generation it means that we need to make everything digital. We should all know the target markets and their preferences. Don’t underestimate the power of printed collaterals because they still have the power to bring you success you need. Some people still love brochures that they can touch and feel. Have that in mind when thinking about using printing services for a nicely produced brochure for your company or just a digital version as a pdf-file.

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