Great, you’ve finally got a call to do a radio show interview! This is what you’ve been waiting for to secure widespread exposure of your heartfelt topic of choice. It’s the type of discussion that you expect to lay a path toward resolution, giving you a much needed experience of the peace of mind you’ve campaigned for since the incident that has changed the quality of your life.
However, what you want, expect or intend from the interview may be completely crushed if you haven’t cleared vital pre-interview areas of attention. It may become the foundation of “why you should pass on that radio interview.”
Begin your interview preparation with listening to at least 3 episodes of the program. Make sure the culture of the show matches your specific topic. Programs celebrating technology advances in air-driven “hammer guns,” may not match your issue with the labeling of genetically modified foods.
Do you have any idea about who the audience is? We often focus on the audience’s size instead of its listeners mindset. This valuable “who” can determine your acceptance or rejection of an offer for a radio interview.
Very important, have you created a way for people to connect with you beyond, “go to my website?” In this age of mobile marketing, you need multiple ways to connect via text messaging and social media.
Another point, you don’t have anything to share except stories of your clients. The interview is not an advertisement for you as an individual. Also, to assure the best audio quality, do not plan on doing the interview in your car while you drive. Plus, do not plan on doing the interview with your family and friends all around you. Respect the listeners by devoting your full attention to the interview.
Finally, your show-prep should include some discussion with the host or producer. You don’t know what they want to talk about, you assume its your topic – always ask. Check in, you never know what they have in mind, it could be even better than what you planned.
All of these points should illustrate the importance of profession “coaching” whenever you have an opportunity to interact with the media. The very same professional support often emphasized on WPTV every month. Watch people in the latest news cycle present their perspective to get the powerful or weak impact of preparation for interviews with the media.
Did you lose focus last year? Did you lose focus for the beginning of the year? Have you not quite gotten the goals, resolutions, whatever it is you call them together? Here’s how you get back on track with focus: What I mean by losing focus is: Have you lost focus on what you should be looking at in terms of your business? Sometimes, we’re looking at small details and we’re not looking at the big picture. We’ve lost focus and can’t make progress. Sometimes, we’re looking at the big picture and never put actual action steps into place. Again, we can’t make progress with losing focus in that way. That’s what I mean by losing focus. And you know if you’re losing focus if you’re losing steam and you’re not making progress. Losing focus could be not focusing on who you should be focused on. Sometimes, we have so many employee problems and issues; we’re no longer focused on our clients. Sometimes, we’re so involved with clients and bad clients and client issues; we’re not focused enough on our employees to make it an environment where they can produce the best for us for what we’re paying.
It’s about where you focus. Which areas of your business need the most improving? It’s a lot of fun to work on the things that you’re really good at. It’s not fun to work on the things that you’re not good at. So, you’ve got to focus where focus needs to be put. The things that you’re good at, you’re naturally doing. You don’t have to focus harder on those. You do need to make sure those other areas are covered and then what you could do is move forward in the areas that you’re good at because you can make fast acceleration in that area.
When? The timing is important on what you’re doing. You can’t just look at industry standards and say, “This is how I’m going to do it”. What’s the timing for your tribe? Your particular tribe may like to do things on Saturday’s. That means that you’ve got to be there for them on Saturday’s. Your particular tribe might like to do the things at a certain time of day. You’ve got to make sure that you’re there a certain time of day. If they check their e-mail on their lunch hour, then you want to be in the e-mail box during the lunch hour. So timing is really, really important.
Did you lose focus on your why? They always say “You’ve got to know your why in order to really create something big”. And that’s true. You do have to know your why, but for most of us, the why is, we’re doing this so we can make a living and make some money especially the recession. That’s the recession why. Just so we can make some money. What you have to do is you really need to look at the why for your client. That’s the focus I like to get. Why would your client want to business? What do you have that’s so special that they can’t get some place else? If you’re a commodity and you’re going on low price, then they can buy what you do or sell anywhere, but if you’re something special and unique, then they know that they can only come to you.
So those are the places that, in 2013, you need to focus on. Here’s your in-depth how-to do this: Check out where your business is in terms of what, who, why, where and when. Write it down. Look at what’s weak. Assess what’s strong. Hire in the areas that you’re weak. Bring someone in. Bring a partner in. Bring an employee in. Bring someone in that can help booster your weak areas and then turbo charge the areas you’re already strong in. That’s the go-big part. The stuff that you’re good at, continue to show people that you are just kick-butt good at it and move forward.
Losing focus doesn’t have to go on forever and ever and ever and ever and it doesn’t take a psychological change. It just means you need to focus a little bit more clearly on your business to get what you should get out of it, which is a thriving business that makes you money.
Your turn, comment below if you lost focus ( or not)
I am coming to the end of the Wright Place TV Show season and I just can not fit all the interviews that I want to do on the show. So being creative, here is an online interview with Life Coach Anne Fitzgerald. I think personal coaching can bring the break through you need to reach your goals.
1. There are a lot of different types of coaching, what is your style?