Review: The Getting Clients Home Study Programs

The Getting Clients Home Study Programs: 14 steps for getting clients building business and making more income

By Jennifer Davey

This is a workbook in a 3 ring binder that comes with CDs. Davey is a very clear writer. She talks time to go through each thing and explains it all. You cannot misunderstand. Chapter 1 is about who you are marketing to. If you are still the person who says your product is for everyone then you need this chapter. The next chapter is about what you want or how you want your business to run. Chapter 3 is about your niche. This is one of the best explanations of niche I have seen in a while. Once you get the concept you have it, however, until a business owners ?GETS? it, they are often wasting lots of marketing dollars. The next chapter is target market. Niche and Target Market is not the same thing. This coaching session will tell you why. Read more

What to Include on Your Website If You Want to Attract New Clients

What to Include on Your Website If You Want to Attract New Clients
By Cheryl Roose

Now don’t get upset by what I say but try to see this from your clients point of view. Most websites I see it looks as though we in the industry are trying to impress each other with our talent rather than appealing to the clients who we are wanting to do business with. They are usually flooded with young pretty girls, thin girls, who have perfect hair and skin and are wearing suggestive clothing if any sporting hair no one would ever wear on the street. Being in the beauty industry I can truly appreciate and admire the artists talent but what does the client see and will this bring them through your door or intimidate them?

I also see salons trying to sell to the client by telling them how wonderful they are rather than giving the client what they want. Read more

How Hair Salons Make the Big Bucks