Media Training- Must or Bust
With all the holiday frivolity and cheerfulness are you serious about your business as a hobby or a business? This is the time to become serious about the frivolity, to be focused within the cheerfulness and-and to be purposeful with the seasonal openness of people’s hearts.
Now is a great time for media promotions and public relations for your cause, unique marketing approach or “best” product sale. While there are thousands of things driving people’s attention, the end of the year and beginning of the next year are a unique time when suggestions are more easily received, matching the holiday spirit.
The window for new ideas and novel heartfelt suggestions is wide open. While your speaking skills may be excellent, don’t confuse openness with unabashed gullibility. Media interviews are not elevator speeches; they are elevator conversations on the slowest elevators in the world’s tallest buildings. Each soundbite must smoothly connect with the next one and seamlessly blend into a cohesive idea that captures the interests of the listener.
Every media interview must be interesting, informative and compelling. Within that interest, there is an opening to impart information that should make them feel like “the smartest person in the room” regarding your topic. While it occurs like a conversation, the artful symphony of soundbites must still be informative and leave the listener with a craving to hear more. The result of the encounter should not be the full sale of a particular product, service or even an idea, but the desire to hear more, “can’t wait till you’re on the show again!”
When you wrap up your last soundbite or unfold your last idea packet, the listener should not be ready to buy something, they should be excited about hearing more from you! This is the time to promote “YOU” as the most important aspect of your product or service. Simply, “it’s show business” and you always want to leave them wanting more.
Since you want to be ready to deliver your interview this evening being informed about it this afternoon, your professionalism means that you create the impression of a conversation that is captivating, informative and compelling. Additionally, your energy must come across as a continuous 15 or 20-minute sharing of the most exciting and joyful element of your life.
Speaker training or accomplishment and Media training are two different things. This is why a lot of speakers don’t get asked back for a second media interview. Speakers attempt to deliver a speech, and that does not work for radio or television. The actual delivery of taglines and connecting topics must flow together like friendly gossip that excites the listener. Also, the interview should have a fluidity and ease that spits out your website address, telephone number and primary social media contact points like smooth jazz lyrics.
If you are fortunate enough to be scheduled as the last minute guest interviewee, you become the host’s hero. Your presence may add spice the often hastily reconstructed show. The host will probably give you more freedom and talk time. Media training will allow you to shine as the “best belle at the ball!”
Since today’s media environment digitizes every single word you say, being nervous is just being human. For this reason, media training with “on-point” coaching is a prerequisite for successful media interviews. Use your media training to refine and hone the soundbites and catchphrases of your vibrant, energizing and longest elevator speech. No one will ever know if it’s your first time at this rodeo.
Dr. Wright is the leading expert on Media Training for Business owners, Sponsorship, and TV Hosting and Production.
The Wright Place ™TV Show is the fastest growing show about business on air today. Each week guests such as Mark Victor Hansen, Stedman Graham, Robert G. Allen, T. Harv Eker, Michael Gerber, Dan Kennedy, John Assaraf (The Secret), D.C. Cordova , Marshall Sylver, Dave Lakhani,Teri Hatcher, Marla Gibbs, and Christina Ferrari, discuss information, strategies and new technology that women can use to grow their businesses.
The Wright Place TV Show blog is featured on Guy Kawasaki’s Alltop.com
She is also an Expert Faculty Member of Elevation Network and the Inland Empire Women’s Business Center. In December 2008, she was Nominated for the BlackBerry® and AT&T Top Small Business Owners contest! Ranked #33 on the “50 Most Influential Women in Social Media,” Dr. Letitia Wright is a Learning Annex Faculty member, who teaches How to Get Booked in 7 Days or Less.
Check out Showtime Media Academy- $27 Trial
Since the subprime real estate bubble burst and the American economy crumbled many consumers have struggled through bad credit, short sales, repossessions, bankruptcies and foreclosures. These credit challenges have made it exceedingly difficult for these consumers to obtain an auto loan.
Even when a credit-challenged driver does receive a car loan, the interest rates can be up over 20% making for high monthly payments and substantial economic waste. This borderline predatory lending practice is an example of the creation and maintenance of wealth concentration in a modern, seemingly democratic society.
But there is some good news. With today’s low interest rates consumers can save a substantial amount of money by refinancing their vehicle.
Refinancing a vehicle is not for everyone but it does make sense if a driver has high interest rate coupled with a high monthly payment. By lowering the interest rate many consumers are able to save over $100/mo. and over $4,000 over the life of a loan.
And with today’s rates refinancing definitely makes sense. Just dropping a rate a few points can drop the monthly payment and help a driver gain equity in an asset. But many drivers have not even considered car refinancing.
One reason car refinancing has not exploded is that consumers are leery of the term refinancing because it is solely associated with a home refinance. But car refinance is an entirely different beast. There is much less documentation and personal information that needs to be disclosed and it can move very quickly. While a home mortgage refi can take months with closing dates moving back again and again an auto refinance can be handled within a week
Some of the leading car refinance specialists can have a customer call in on a Monday and be refinanced by the end on the week. For many drivers with families an extra $1,200 a year can make all of the difference in the world.
Most of the time, your success to earn sales and branding depends on the materials you give out to the public. You probably engaged a Graphic Design Company to create a nice brochure for your business and then used another company delivering printing services Singapore to produce it so that you physically have something in hand. You need to get hold of the right marketing collaterals that can promote your products and services and not break your sales. Now, the question is what materials should you use to capture the attention of the consumers and encourage them to do purchases from you? You are now going to think hardly if you are going for the modern approach and go digital or the traditional way and produce marketing collaterals with the service of a printing company. If it is for a marketing campaign or a specific event you might even think about hiring a professional marketing or events company in Singapore?
Digital vs. Print Collaterals has been a widely-unanswered competition in the marketing world. It remained unsolved and still a mystery because the truth is using both of these materials can help you attract consumers, it just depends on how you are going to use them and who your target audiences are.
What does your target market prefer, digital or printed?
Remember that these collaterals are made to connect to your market, from the products information, to special offers, to new promos and even up to the contact information. Your materials should have all of those whatever their form is and you should ensure that they are easy to read and be grasped by the consumers. For example, if your target market are senior citizens from Singapore who are not fond of the digital world yet, who don’t have laptops, netbooks or even smartphones to check them online then you should focus acquiring printing services even more. They will appreciate printed brochures that they can easily get what they want, browse it easily and understand what you want them to know about you even without the help of the modern technology. This works the same way if your target is the techie generation, instead of the considering Printing Services in Singapore, you should definitely go for the digitalized ones.
This should be considered by all events company in Singapore that not just because we are now in the high-tech generation it means that we need to make everything digital. We should all know the target markets and their preferences. Don’t underestimate the power of printed collaterals because they still have the power to bring you success you need. Some people still love brochures that they can touch and feel. Have that in mind when thinking about using printing services for a nicely produced brochure for your company or just a digital version as a pdf-file.