Digital vs. Print Collaterals

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Most of the time, your success to earn sales and branding depends on the materials you give out to the public. You probably engaged a Graphic Design Company to create a nice brochure for your business and then used another company delivering printing services Singapore to produce it so that you physically have something in hand. You need to get hold of the right marketing collaterals that can promote your products and services and not break your sales. Now, the question is what materials should you use to capture the attention of the consumers and encourage them to do purchases from you? You are now going to think hardly if you are going for the modern approach and go digital or the traditional way and produce marketing collaterals with the service of a printing company. If it is for a marketing campaign or a specific event you might even think about hiring a professional marketing or events company in Singapore?

Digital vs. Print Collaterals has been a widely-unanswered competition in the marketing world. It remained unsolved and still a mystery because the truth is using both of these materials can help you attract consumers, it just depends on how you are going to use them and who your target audiences are.

What does your target market prefer, digital or printed?

Remember that these collaterals are made to connect to your market, from the products information, to special offers, to new promos and even up to the contact information. Your materials should have all of those whatever their form is and you should ensure that they are easy to read and be grasped by the consumers. For example, if your target market are senior citizens from Singapore who are not fond of the digital world yet, who don’t have laptops, netbooks or even smartphones to check them online then you should focus acquiring printing services even more. They will appreciate printed brochures that they can easily get what they want, browse it easily and understand what you want them to know about you even without the help of the modern technology. This works the same way if your target is the techie generation, instead of the considering Printing Services in Singapore, you should definitely go for the digitalized ones.

This should be considered by all events company in Singapore that not just because we are now in the high-tech generation it means that we need to make everything digital. We should all know the target markets and their preferences. Don’t underestimate the power of printed collaterals because they still have the power to bring you success you need. Some people still love brochures that they can touch and feel. Have that in mind when thinking about using printing services for a nicely produced brochure for your company or just a digital version as a pdf-file.

HLIC The Movie

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This spring I will be working on a new film called the HLIC- Head Lady in Charge. I am the director and one of the producers. The film idea is from Executive Producer Trevor Otts and Che Brown. Please take a moment to watch the trailer and give some feed back. Share it with others. My desire to create an inspirational film. Enjoy!

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Take Advantage of IRS Free File

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Comprehensive tax preparation and e-filing is available to 70 percent of taxpayers, thanks to Free File – a partnership between the Internal Revenue Service (IRS) and a coalition of industry-leading tax software companies called the Free File Alliance.

Every taxpayer with a 2013 Adjusted Gross Income of $58,000 or less may visit www.IRS.gov/freefile to prepare, complete and e-file their federal tax returns at no cost using software from Free File Alliance members. Free File also offers a basic federal e-filing service – called “Free File Fillable Forms” – which has no income limitations.

“Free File is here to make tax time less taxing for 70 percent of Americans,” said Tim Hugo, executive director of the Free File Alliance. “If you made $58,000 or less in 2013, Free File is your portal to free tax software from more than a dozen of the country’s top companies. It’s all online at www.IRS.gov/FreeFile, and unlike commercial products, there are no pop-up ads when you use Free File to access tax software.”

Hugo continued, “Software from the Free File Alliance provides step-by-step help and calculations to make tax-filing quick, simple and convenient. After you e-file, you’ll receive a confirmation email so you can rest assured that you’re done for the year, and you’ll get your refund in as few as 10 days. Free File is fast, safe and – most importantly – completely free.”

Free File is available at www.IRS.gov/freefile, which provides a list of free tax software offered by Free File Alliance member companies. Users may either choose the company that fits their tax situation or utilize the “Help me Find Free File Software” tool. After selecting a company, users will be transferred to the company’s website to prepare, complete and electronically file their federal income tax returns. The service is also available in Spanish.

Free File Fillable Forms, which allow taxpayers who are familiar with tax law and need no preparation assistance to complete and file their federal income tax electronically, are also available at www.IRS.gov/freefile.

Free File has already saved taxpayers an estimated $1.2 billion in preparation and filing costs since the program began in 2003. Free File Alliance member companies have continually worked with the IRS to strengthen the Free File program, and taxpayers have consistently reported that it is user-friendly and efficient. Responding to a 2009 IRS survey, 96 percent of users said they found Free File easy to use, while 98 percent said they would recommend the program to others.

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