Branding Strategies for Small Businesses
August 9, 2010 by Dr. Letitia Wright
Filed under Featured Articles
One of the most important portions of your business plan as a small business should be your branding strategy if you want to see an increase in sales and revenue. How are people going to recognize you and set you apart from your competitors? It all starts with branding…
1. Don’t obsess over your logo design. You would hardly choose Google over Yahoo simply based on their logo, so don’t spend too much time harping on your logo design. Yes, a professional logo is important, but it will rarely ever dramatically boost your sales. Still, this logo needs to be included on every single piece of your communication so that people can start to tie your logo with your company.
2. Create a blog. In order for customers to start to recognize you online, it is important to have a blog for updates, news, and information about your business. This is true for ANY type of business, and even better, blogs often jump to the top of the search engine results temporarily so that it makes it easier for people to find you online.
3. Make a professional website. You want to make the best first impression when customers enter your website to reflect your company’s image. Web design is a worthwhile investment, so it is important to create an attractive, compelling, and user-friendly website that people will want to come back to. Read more
Positioning Pt 3 How You Choose Your Name
June 16, 2010 by Dr. Letitia Wright
Filed under Featured Articles, Front Page
The biggest marketing decision you can make is your name. Your name should tell the prospective client what the benefit is.
If you have not read Part1 and part 2 of positioning, feel free to check them out. I am building on a those lessons.
As my friend works on her business, I have to admit, she has the name piece down cold! It’s going to be awesome when she breaks it out. Read more
Positioning Pt 2-The Easiest Way to Get into Their Mind
June 13, 2010 by Dr. Letitia Wright
Filed under Featured Articles, Front Page
Getting into someones mind is important for your brand. Creating a position in someone’s mind means you have access to them. You can send them a message about your book, business, product or service.
The easiest way to get into someone’s mind is to be FIRST! As I write this for my friend who is doing some changes in her business- I know she will be the first in this new channel she creates.
Find something to be first in. Create your own category if you have to. Read more
