Most people understand the importance of networking for their business – the increased contacts and opportunities for development, the ability to make friendships amongst peers and look for problem solving solutions through group discourse and, of course, to forge valuable workplace connections which can help with staffing needs. However, this can be difficult to achieve when one is working from home. The usual networking opportunities – such as dinners, benefits or events – can be relatively inaccessible for someone working alone, without the influence of big business backing.
For those coming from a self-employment background, there are other ways to network than the standard channels. The internet opens up new methods of communication. Message boards and online forums are effective ways of sharing information. Responding to other people’s posts helps to establish sources of information and make your brand appear credible and knowledgeable, and people will begin to associate your brand name with the help they received on the internet. There are forums specifically tailored to a wide range of fields and industries on which serious professionals often advertise their services. Developing relationships on the internet can be a valuable way of forging networks and connections. Read more
Lauren Solomon gives us the rundown on the Gwynnie Bee mini-fashion show, I review Dr. Rachna Jain’s new book. Internet Marketing for the Rest of Us. We also talk fashion for business and crowdfunding.
Many people want to get involved in social media and are concerned that it will take up all of their time. I have a simple solution that allows you to appear online and engaged and yet, really only use a few hours a week to do this. Especially if you only have one brand you are pushing.
Right now I am in production for the television show “The Wright Place TV Show”, Solve It Sisters – web series, Wright Place radio and A Crowd Funded Life radio show.
My three brands, Wright Place TV, Solve it Sisters and A Crowd Funded Life all have their own social media foot print. Then there is my personal footprint. Because of the brands I am handling, I spend a little more time that what I talk about in this article but not much more. You simply can’t be online all day and get any revenue generating work done Read more