How to do a Sampling Campaign

 

I was reading Drew’s Marketing blog   
and he was talking about Sampling campaigns. I thought I would write about how one is done. This can give you some ideas for your business.

Service Businesses:
You do not always have to just give free services away, you can add a twist to make it really pay off for you.

You can discount the services in return for use of that business as a case study
Whenever anyone offers this to Wright Place TV Show, I take it.  It’s a great way to explore the services at a discount and feel confident that they want to make sure you succeed. Using your business as a case study only gives you more publicity. You know, Dr. Wright is all about the Publicity!

You can have Client Shadows
A potential client can shadow you as work on things, get to see your methods and  your unique style in getting it done. They will feel more confident in working with you because they will know what to expect.

Product businesses:

Product Placement on TV and Radio Shows and Blogs:
Having your product on a TV show, radio show or blog and then have them give it away gives you exposure and a viral word of mouth going. Yes even blogs get product placement now. This past few months Bloggess had a Wii to give away and I saw a lot of bloggers giving away a gift cards from K Mart and Wal Mart.
Contact the show or blog and let them know what you have and why their audience will really like it. Ask for a specific description and link back to your site and there you go!

Gift Bags
It’s the easiest thing ever! Contact events that will have your target audience and ask if you can give things away in their gift bags. If they do not have a gift bag, ask if you can place your items on the seats at the event so that each person can get one. Do not bother with a discount coupon for your item. If they have never heard of it, they wont buy it because it’s discounted.

Social Marketing Buddies
You’ve been doing all this social marketing, you have 10,000 followers on Twitter, 90 million friends on Facebook and My Space, 50,000 people ready to Digg or Dip or whatever, anytime you ask, however, NONE Of them have ever held your product in their hands? They are so used to lame virtual products they will salivate at the chance to get something real, so ask them if they would like one and write a review.

This works for Service products also. Secret Sushi (  Adam Helweh )
gave me a hour class on How to use Linked In. It was really good too.  I learned a lot.

These are just a few ideas you can use in 2009. Let’s me know if this was helpful and
what you want to use in 2009

CROWDFUNDING AUXILRY — THE FIRST INTERCHANGEABLE BUTTON TECHNOLOGY

August 18, 2015 by  
Filed under Crowd Funding, Front Page

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Changing the buttons on a piece of clothing has long been one of the easiest and most fun ways to update your wardrobe. New buttons make any garment feel completely new. Auxilry has made an easier way to change buttons with new technology. No sewing is ever needed.

You would remove your old button, the make two small holes and add the fastener tips. The base button goes on top and twist on the button design of your choice. You can change the buttons over and over. The pop of details can freshen any wardrobe. The buttons last and you won’t have any more loose threads around the buttons. The buttons are strong, the garment is washed as usual. The buttons are lightweight and will last for years. The buttons come in standard size.

The perks include button packs with all the tools and a choice of colors. There is also the chance to attend the New York City Product Launch Party and Mixer. The stretch goals include more color and textures of buttons.

Support starts at $25 on Kickstarter, you can support them here:
https://www.kickstarter.com/projects/1296330060/auxilry-change-them-in-seconds

Digital vs. Print Collaterals

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Most of the time, your success to earn sales and branding depends on the materials you give out to the public. You probably engaged a Graphic Design Company to create a nice brochure for your business and then used another company delivering printing services Singapore to produce it so that you physically have something in hand. You need to get hold of the right marketing collaterals that can promote your products and services and not break your sales. Now, the question is what materials should you use to capture the attention of the consumers and encourage them to do purchases from you? You are now going to think hardly if you are going for the modern approach and go digital or the traditional way and produce marketing collaterals with the service of a printing company. If it is for a marketing campaign or a specific event you might even think about hiring a professional marketing or events company in Singapore?

Digital vs. Print Collaterals has been a widely-unanswered competition in the marketing world. It remained unsolved and still a mystery because the truth is using both of these materials can help you attract consumers, it just depends on how you are going to use them and who your target audiences are.

What does your target market prefer, digital or printed?

Remember that these collaterals are made to connect to your market, from the products information, to special offers, to new promos and even up to the contact information. Your materials should have all of those whatever their form is and you should ensure that they are easy to read and be grasped by the consumers. For example, if your target market are senior citizens from Singapore who are not fond of the digital world yet, who don’t have laptops, netbooks or even smartphones to check them online then you should focus acquiring printing services even more. They will appreciate printed brochures that they can easily get what they want, browse it easily and understand what you want them to know about you even without the help of the modern technology. This works the same way if your target is the techie generation, instead of the considering Printing Services in Singapore, you should definitely go for the digitalized ones.

This should be considered by all events company in Singapore that not just because we are now in the high-tech generation it means that we need to make everything digital. We should all know the target markets and their preferences. Don’t underestimate the power of printed collaterals because they still have the power to bring you success you need. Some people still love brochures that they can touch and feel. Have that in mind when thinking about using printing services for a nicely produced brochure for your company or just a digital version as a pdf-file.

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