Review:The Secret Sauce: Best Practices being used by actual green entrepreneurs and businesses

The Secret Sauce: Best Practices being used by actual green entrepreneurs and businesses and tomorrow sustainable revenues and profits

By Bill Roth

Roth is the Green Coach for Entrepreneur Magazine. He attacks the questions he gets most often- Can you make money going green, how do you make money going green and how DO you grow green revenues.

He gives details on the economics of green and repeatedly goes over the concept of ?costs less and means more?. I understand why, it?s because as a business owner, that may sound like some cute catch words. In the green world, they signify a lot and you cannot afford to ignore them. He shares how to properly price things. 75% of people buying a hybrid do so for economic reasons, not ecology reasons. This is a different way to thinking about the green market. Need a human resources plan? He covers it. Need to engage your CFO? He covers it. Need a strategic plan? He covers that too! Most business books will tell you to get a strategic plan; however, they never give you one. Roth lays it out, easy to understand and use. Then he goes on to explain it completely. I love books that are complete and do not expect you to have a bank of knowledge you may not have. This book is a great start to your ?green education.

This book is a California 9! Read more

Review: The Getting Clients Home Study Programs

The Getting Clients Home Study Programs: 14 steps for getting clients building business and making more income

By Jennifer Davey

This is a workbook in a 3 ring binder that comes with CDs. Davey is a very clear writer. She talks time to go through each thing and explains it all. You cannot misunderstand. Chapter 1 is about who you are marketing to. If you are still the person who says your product is for everyone then you need this chapter. The next chapter is about what you want or how you want your business to run. Chapter 3 is about your niche. This is one of the best explanations of niche I have seen in a while. Once you get the concept you have it, however, until a business owners ?GETS? it, they are often wasting lots of marketing dollars. The next chapter is target market. Niche and Target Market is not the same thing. This coaching session will tell you why. Read more

Believe Me: A storytelling manifesto for change-makers and innovators

Believe Me: A storytelling manifesto for change-makers and innovators
By Michael Margolis

As I mentioned in another book review, I love the feel of physical books. I love it w hen authors are bold enough to try a new shape and style of book. Margolis is one of those. He is using an unusual shape for his book and a sleek glossy cover in yellow. The inside does not disappoint. He uses inspirational points with a just right touch. Anyone can get quotes from Tom Peters and Seth Godin. Margolis showed he had real talent when he worked in President Barak Obama, Joseph Campbell, Maya Angelou and and Salman Rushdie. When other famous voices echo what you are trying to say, you can?t go wrong.

Because entrepreneurs are always working to get their story out, this book is an easy tool to use to start really working on that. We don?t want to start with once upon a time, but what exactly DO we start with? This book gives clear direction and examples on what and how to do it. Yes, this book can be read in a single sitting, however, you are going t want to keep it around as a reference book. He starts off the book with the LONG WALK HOME. The part of the Hero?s journey that no one ever speaks about. That Margolis tackles this immediately lets me know he means business. This is not a fluff piece. His 15 story telling axioms will pay off when studied. I was getting to the end of the book and felt, wow, there should be more. Then I realized this is part of a series of books he will be doing. I am looking forward to the next installment. Most people teaching how to add stories to your business are talking about getting witty stories for your speeches. Those who know about the bigger picture offer the information in high cost seminars. Now this information is accessible to all of us.
This book is an L.A. 9!

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