You Need a Pool

The deal is this: You need a pool or a pond to fish in. You need a pool of hungry fish that want your product.

You need a lead product to pull then in and a higher end product to make your profits. Profit is not a bad word. Profit is what will make your business STAY in business and grow. Read more

Can Your Webcomic Make Money?

I am excited to see my dog, Angel in a webcomic. I did not post this just to brag about my dog. I wanted you to look at how things have changed. Before, if you wanted your own comic strip to be syndicated you had to get accepted by the newspaper and they rarely added new comics. There was this entire platform you had to have to do this.

Now with Technology, Fave was able to bring his idea to the market in just a few short months. The business model is different but there is one in place so that this venture is money making.

All of this is to say, you can do what you want to do, you may have to try a new plan. Read more

Positioning Pt 3 How You Choose Your Name

The biggest marketing decision you can make is your name. Your name should tell the prospective client what the benefit is.

If you have not read Part1 and part 2 of positioning, feel free to check them out. I am building on a those lessons.

As my friend works on her business, I have to admit, she  has the name piece down cold! It’s going to be awesome when she breaks it out. Read more

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