Marketing Lessons from a Concert

September 16, 2010 by  
Filed under Featured Articles, Front Page, Wright Ideas

Self Portrait (Lalah Hathaway album)

I recently went to see Lalah Hathaway on concert and had a very enjoyable evening.

Afterwards, I got her to sign and autograph. Her CD was available but nothing else.

I did not buy the CD because I have a a lot of theĀ  songs on mp3.

There was nothing else I could buy, no cups, no t-shirts, no stuff to buy.

What is the real income stream for artists now?

What’s the real income strean for YOU right now?

Think out of the box.

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