Emotional Branding

By Marc Gobé

This book is more like a textbook. It comes from a person who has been working in Branding business for years and has observed the changes in the industry. He is in the emotional aspect of the product. How a brand engages consumers on the level of the emotions. He explains that branding is about mind and emotion share not market share.  He explains the “10 Commandments of Branding” (everyone in business needs to read this).

The book is divided into sections which cover the four pillars for Emotional Branding: relationship,  sense experiences, imagination and vision. He covers the customers up to Y generation. If you are going after Teens and Tweens, then you won’t find much on that in this section. He devotes time to the different races, gay and lesbian consumers as well as the women’s market.   He covers how to use shape, touch and sound in your store.  Emotions sway everyone’s buying power, so why not put it to use for your business? He discusses packaging and ends the book with some great ideas on what to do with your website.

You won’t fly through this book; however, you will have specific ideas on how to improve your customer’s experience. And if you are smart, you will execute them. (more…)

Here are some tips for those people who would like to start their new business: By Sean R Mize

1. Check on your competitors. It is not enough that you know the needs and demands of your potential clients. It’s not also enough that you are confident that you can meet these needs. If you want to increase your chances of making a sale, you need to understand what your competitors are doing. You will need to outplay these people so you can keep your potential buyers from purchasing from them.

2. Hard work and determination. Putting up a small business can be really overwhelming and at times, downright frustrating. You will need to work hard and you will need a truck load of determination to succeed in this field. (more…)

Its not about the number of followers, its about your relationship to them