Is it Really Overwhelm?

November 30, 2012 by  
Filed under A Note for You

Stop it with the Overwhelm!

Here’s the deal. Everyone is talking about how they are over whelmed by information, by duties, by the holidays- there are entire lists they go through.

For most people here is a new thought. Maybe you are not overwhelmed. Maybe you agreed to do things that you never wanted to do. Or you agreed to do things that you have since changed your mind about and no longer wish to do. But you won’t give yourself to permission to change or let people know. So you just flake out and say you are over whelmed.

Maybe you just don’t want to do what is required for a particular thing. There may have been requirements you didn’t know about when you agreed, or you just see the entire project and don’t want to be bothered doing it.

So we use over-whelm as a catchall.

In 2013, let’s just start saying no.

How to Stay Motivated in Your Business!

March 26, 2010 by  
Filed under Featured Articles, Wright Ideas

Whether you are a new or experienced business owner, it may seem difficult to remain committed and keep your nose to the grindstone at times. Nonetheless, one of the most determining factors to your success is simply sticking with it, so here are a few simple tips to staying motivated in running your own business to get you started!

1. Evaluate your competition. This may seem like it could be incredibly discouraging if many of your competitors are doing better than you, but on the flipside, they may also be having a slow quarter with low sales. If you can look across your niche market and put into perspective how your competition is performing, you will have a better idea of where you are at. If for some reason your results are subpar, be gentle with yourself, and take that as an opportunity to learn and grow to measure up to your competitors.
2. Remember what you are there for. There is no better way to get motivated than to think of why you started your business in the first place! If you used to work as a waitress before branching out on your own online venture, you can thank your lucky stars that you have the opportunity to be your own boss and no longer have to serve burgers to customers. Even if you were top in your field in a corporation, starting your own business gives you the opportunity to be financially independent, make your own hours, and pursue your passions. That in itself is pure motivation.
3. Look for a mentor or advisor. This is fantastic help if you feel that you are hitting a wall in your business. There are always people out there that are farther along on their journey than you are, so be open to advice, encouragement, and guidance. Of course, make sure that the person that you go to truly knows what they are doing in your industry. If you have an affiliate marketing business that you are hoping to grow, you want your mentor to be specifically experienced with that to give you insider advice and tips.

The bottom line is to simply not give up. Starting your own business is the opportunity to pursue your dreams and have even more freedom, but it does take determination and drive. You can do it!
BY Chuggin McCoffee
For a great selection of all things coffee, check out Chuggin McCoffee’s website, The Coffee Bump.

Emotional Branding

January 22, 2010 by  
Filed under Books

Emotional Branding

By Marc Gob?

This book is more like a textbook. It comes from a person who has been working in Branding business for years and has observed the changes in the industry. He is in the emotional aspect of the product. How a brand engages consumers on the level of the emotions. He explains that branding is about mind and emotion share not market share. He explains the “10 Commandments of Branding” (everyone in business needs to read this).

The book is divided into sections which cover the four pillars for Emotional Branding: relationship, sense experiences, imagination and vision. He covers the customers up to Y generation. If you are going after Teens and Tweens, then you won?t find much on that in this section. He devotes time to the different races, gay and lesbian consumers as well as the women?s market. He covers how to use shape, touch and sound in your store. Emotions sway everyone’s buying power, so why not put it to use for your business? He discusses packaging and ends the book with some great ideas on what to do with your website.

You won?t fly through this book; however, you will have specific ideas on how to improve your customer?s experience. And if you are smart, you will execute them.

This book is a California 8!

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