Five Great Benefits Of Taxi Advertising For Small Brands And Businesses

January 17, 2014 by  
Filed under A Note for You, Front Page

Español: Taxi en Bogota

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Five Great Benefits Of Taxi Advertising For Small Brands And Businesses

Regardless of how small or big your business is, its success relies in its marketing. Without product promotion or marketing, none of your prospective clients will be able to know and identify your products and services, regardless of how useful and good it can be.

This is the very reason why most companies shell out huge amounts of money just so they can promote their products and services to old and new clients. If you are a small business owner, you may not have enough money to afford expensive marketing methods that other big businesses make use of.

Lucky for you, there is one type of promotion and marketing that can help out small businesses to establish their small brands. This is the taxi advertising. Companies all over New York implements and utilize such type of advertisement and this is for a good reason! Here are five of the benefits that a New York taxi advertising can provide for small businesses:

Generates more business for the company

This is the first benefit that small businesses can get from making use of taxi advertisements. The more people can see your advertisement, the more people you can reach and the higher chance that you will be making a sale. When you place your ads on taxis, the vehicles will be visible all around the city and it can be easily seen by lots of people, including your target market.

Cost effective method of marketing

One of the hindrances that small businesses have when it comes to marketing their products is budget. When you compare all the other methods of marketing your products and services, taxi advertisement offers the most cost effective technique of all. With taxi advertisement, you only have to print a few marketing paraphernalia, rent a taxi ad space and a lot of people will be able to see it.

Offers a broader reach for your company

The main reason why most small businesses don’t grow is because of their limited audience reach. The use of a taxi advertisement can be able to remove such hindrance. With taxi advertisement, you can get to widen your audience reach. Among all the other methods of marketing, taxi advertising provides highest level of reach as well as frequency.

Caters to about everyone

The exposure your company will get has no limitations. You do not have to target a specific market since everyone will be able to see it. You can reach out to businessmen, students, mothers, teenagers and even, tourists. Because of this, your company will have a great chance at growing your business.

Allows Flexible advertising design

Taxi ads provide adequate space where you can place your marketing message. Although there are available spaces, it is best that the company sticks to a simple yet appealing advertising design.

With all these benefits, there is no excuse for small businesses not to avail of taxi advertising!

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Pros and Cons of Advertising with Promotional Products

Promotional Bug

Promotional Bug (Photo credit: CompleteMerchandise)

Promotional products refer to items given out by a company in order to draw attention to a product or to an upcoming event. The promotional product is a great advertising tool for companies looking to push a product but they also have their drawbacks. The article will discuss the pros and cons of using the promotional product as an advertising tool.

Pros of Promotional Products

The promotional product is a great source of advertising and an ideal marketing and promotions tool. The marketing effort associated to the promotional product brings the company to a whole new level of success. The promotional product is used to advertise the company by dispersing a usable product to the public. The promotional product is a visual tool allowing the company to provide their phone number or webpage to consumers in order to promote a product or service.

The cost of using the promotional product for advertising can be less costly than radio or television advertisement. The company can reach a larger market of people at a low cost when they use the promotional item to promote their product. Pens are a cheap promotional item that is handed out to a larger market. Since pens are often times shared the advertisement reaches an even larger market. The promotional product can provide a lasting impression on the public unlike advertisement that run for a week or a month. The promotional product could be in the market for years.

The promotional product exposes the brand of a business to a larger audience. While a television commercial or radio is designed to hit a specific population the promotional product can be spread far and wide. These products can be given away at a store giveaway or even thrown at a parade. There are endless possibilities for the business to attract a larger customer base. The promotional product assists the company in creating brand awareness and brand loyalty.

Promotional products, especially unusual promo items are a creative alternative to the business card. Instead of handing out business cards people will most likely just through in the trash the business can instead provide the consumer with a product they can use. The use of this product provides the company, service, or event with repeat exposure for the business. The smart business will provide a product that will be used over and over again and will give the business the most exposure. Magnetic signs for a car are an excellent promotional product for reaching a large population.

Cons of Using Promotional Product

Promotional products have many benefits but there are a couple of cons when using this advertising tool. The promotional product can be predictable. If the advertising tools floods the market the public will lose interest and will not pay attention to the advertisements on the promotional product. It is essential to develop unique, eco friendly promotional giveaways. Far from Boring provides great unique promotional products to capture the attention of the public including eco promotional products. Another con is if the promotional product is off poor quality it could decrease the value of the company or their products or services being advertised on the promotional product.

Author bio. : The Author has studied and ran many promotional and marketing campaigns, and has learned the best way to use eco friendly promotional giveaways to build your business!

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Swinger Signs

Swinger Signs

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By jwhittle812

The Swinger range is the UK’s market leading product, but why is this?

The first Swinger Sign began life as a custom pavement sign for the National Lottery in 1996, designed to be for ‘no tool’ assembly and have remained popular ever since. There are many uses for pavement signs, although the main benefits always remains the same; to increase sales, increase walk in traffic, increase product awareness or deliver information to passers-by. Efficient storage of high quality graphics is achievable on those that feature a protective screen.

Swinger signs specifically offer a high impact on-street advertising with a rounded design to minimize health and safety risks. The design of this form of advertising is very sturdy in windy locations, making it perfect for the UK. It also has soft round styling and a low centre of gravity to ensure a high health and safety rating. That’s not to mean that they are not easy to relocate around your store to ensure the most effective placement for your messages.

If you want to further grab attention to your sign you can choose to add a printed tactical header clipped on top of your sign, showing your message from either side. Some options of Swinger signs have built in wheels to increase the ease of mobility as well as the option to fill the base with water in order to secure the sign in place at choice.

A swinger sign is usually your best option when it comes to value for money due to the large variety and the versatility of purpose that this type of signage offers.

Companies can offer customisable printed panels for your swinger frame in various different sizes depending on your specifications and have the environmental benefit of being fully recyclable.

Did you know?

1)     The Icecream Company Walls is one of the biggest company advertisers which use Swinger Signs

2)     The Swinger 3000 has been continually used by Tescos since 1999

3)     The Swinger Sign has become such a staple of the UK high street that it is used in many UK TV and film productions

To get affordable swing signs for your business visit HFE Signs.

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