What to Include on Your Website If You Want to Attract New Clients
By Cheryl Roose
Now don’t get upset by what I say but try to see this from your clients point of view. Most websites I see it looks as though we in the industry are trying to impress each other with our talent rather than appealing to the clients who we are wanting to do business with. They are usually flooded with young pretty girls, thin girls, who have perfect hair and skin and are wearing suggestive clothing if any sporting hair no one would ever wear on the street. Being in the beauty industry I can truly appreciate and admire the artists talent but what does the client see and will this bring them through your door or intimidate them?
I also see salons trying to sell to the client by telling them how wonderful they are rather than giving the client what they want. Read more
This article is for anyone who owns or wants to own a successful hair salon.
Hair salons have been around forever. They are mostly recession-proof because women will continue to get their hair done, even when they do not have a lot of money. It’s a small luxury they will not give up. Every great hair salon understands that the patron wants to be pampered. They want to feel special. Any amenity you can add to help them feel special without too high a price will make your salon overbooked. Read more
Join Us as we explore the real information for Urban Dwellers on how to live green! Prachel Carter tells us about her IC Green program!