Eriq La Salle and Laws of Wrath


Eriq La Salle joins us for a special online broadcast. If you are a fan of Laws of Depravity, then join our informal book club and read Laws of Wrath with us. We will be taking questions. Register today at so you can get your questions in! Chanzé Witcher will be co-hosting with me.

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Discover 8 useful tips to attract more potential investors to your business


1.    You Should Concentrate On Your Industry

Almost investors were small successful entrepreneurs in the past, and they will invest in some people who know their prior industry experience. All investors will invest in companies of people who have a lot of experience in this field of business

2.   Target Investors Interested In Your Business:

Some investors only like to invest in the seed or start-up companies, and other investors find the later stage ventures for investment. Therefore you should find the right investors who are interested in your business.

3.    Clear Plan

You need to have a good plan and good preparation for your business. You cannot find any investor if you cannot show them a clear plan with the advantages and disadvantages. Clear plan can be the first and important factor which affects your success along with all answers about how you can build your business, how you can get profits from your business, and how many risks can happen, and how can you deal with all risks.

  1. 4.    Make Connections

You have a good plan, and how you can show to some potential investors? And how you can find the right investors who will interest in you plan? Those are always the headache questions for you. You can connect to some investors via a business associate, lawyer or accountant who can help you get more investors’ attention. You also can find other way to meet people with heavy pockets at the very least attend a venture capital conference or some meeting of investors. Or you can use network to discover your opportunities.

  1. 5.    Be Persistent And Patient

All the entrepreneurs should be committed, thick-skinned, and passionate. Finding investors to raise your capital is a time-consuming process. It can take 50%-70% of total time for a startup entrepreneur to raise capital from potential investors. This process can be longer.

  1. 6.    Build A Team

One of the most important things you must know is that all investors need to see not only your commitment, therefore you can cooperate some talented friends or other people to the venture. By this way, you can get the trust of all investors.

  1. 7.    More Than An Idea

If you have only one plan, you can get some ricks, and that cannot attract any investor. You need more than one idea in your plan. You should prepare for anything before it comes.

  1. 8.    Articulate A Clear Vision

You should spell out how you plan to get from point A to B to C because investor wants to cooperate with the good entrepreneurs who are bright, committed and flexible. All investors have experience of the first plan; and they always think that the first plan isn’t usually successful with some real factors such as wrong product or market and even wrong channel or approach.

If you have a good plan, but you cannot deal with tight budget or you cannot find potential investors, your plan cannot gain the full success. There are 8 tips for you to attract more investors.

If you like my blog, you can share it with other people. And if you are interested in this topic, you can leave you comment at the end of my blog. I appreciate your contribution.

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Growing a Biz Results

March 12, 2013 by  
Filed under Front Page, Wright Ideas

Business Sign X

Business Sign X (Photo credits:

Growing a Biz: Maximizing Advertising & Media Results

Guest post by marketing2020

If you are a business owner, manager, or entrepreneur trying to protect or grow a business with the assistance of advertising, you will 1) need a strategic media plan and budget supporting your marketing objectives and 2) you will also have to buy the planned media from media sellers, e.g., television, radio, print, online, direct mail — on a national or local basis.

Planning and buying media is a highly competitive, tricky and knowledge intensive business with over $270 billion in transactions  So, depending on what you buy, a budget of $50,000, your decisions could have  it the clout of $25,000 or 75,000+


The first rule to buying media is Caveat-Emptor.  Caveat Emptor means, “Let the buyer beware.”  You must understand that the sole purpose of media sales reps is to sell you some of their advertising media inventory (e.g., TV or radio spots, space in a print medium, impressions or clicks on the internet, etc.). They will pitch their availabilities in the most favorable light possible, carefully omitting information that doesn’t support their case. Caveat Emptor.

Media Selling Points

When media sales reps call on  potential advertisers, they  bring a  sales pitch– written, verbal or multi-media. However, media sales reps actually have only three basic arguments to pitch: audience, cost and impact.  A rep may try to convince you that their audience is perfect– in size, demographics, growth trends, etc. Or, they might pitch their cost efficiency, e.g., more audience per dollar.  Or, they might try to convince you that their medium is more impactful than competitive media (e.g., generates more sales, more credibility, etc.) Reps may point to a competitor’s alleged success in the medium (audience, cost or impact?)

Media Buying

As a buyer of advertising media you will examine not one but all of the reasonable alternatives in order to identify the ones which best meet your objectives, e.g., audience profile, impactful in communicating with target, and are  most cost effective, e.g., ROI = Cost/Audience x Impact.)  Ideally, you will make a side by side comparison of media alternatives on which to compare buying decisions for specific media vehicles.


Rate cards are a myth in the 21st century. Regardless of what is printed on the rate card, almost all media buys are negotiable, including price, inventory offered, timing/scheduling, positioning of ads within the medium, audience or results guarantees, value added elements such as merchandising to trade or dealers, promotions, use of on air talent, etc. It is therefore very important that the buyer have a win-win negotiating strategy firmly in mind prior to beginning a negotiation.

Key to Success: Education

Like most things where the stakes and risks are high, planning and buying advertising media requires that buyers really know what they are doing.  For those without experience there is a new college textbook, Media Planning & Buying in the 21st Century (2nd edition) which can help bring readers up to speed. For information, see:

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