Pros and Cons of Advertising with Promotional Products

Promotional Bug

Promotional Bug (Photo credit: CompleteMerchandise)

Promotional products refer to items given out by a company in order to draw attention to a product or to an upcoming event. The promotional product is a great advertising tool for companies looking to push a product but they also have their drawbacks. The article will discuss the pros and cons of using the promotional product as an advertising tool.

Pros of Promotional Products

The promotional product is a great source of advertising and an ideal marketing and promotions tool. The marketing effort associated to the promotional product brings the company to a whole new level of success. The promotional product is used to advertise the company by dispersing a usable product to the public. The promotional product is a visual tool allowing the company to provide their phone number or webpage to consumers in order to promote a product or service.

The cost of using the promotional product for advertising can be less costly than radio or television advertisement. The company can reach a larger market of people at a low cost when they use the promotional item to promote their product. Pens are a cheap promotional item that is handed out to a larger market. Since pens are often times shared the advertisement reaches an even larger market. The promotional product can provide a lasting impression on the public unlike advertisement that run for a week or a month. The promotional product could be in the market for years.

The promotional product exposes the brand of a business to a larger audience. While a television commercial or radio is designed to hit a specific population the promotional product can be spread far and wide. These products can be given away at a store giveaway or even thrown at a parade. There are endless possibilities for the business to attract a larger customer base. The promotional product assists the company in creating brand awareness and brand loyalty.

Promotional products, especially unusual promo items are a creative alternative to the business card. Instead of handing out business cards people will most likely just through in the trash the business can instead provide the consumer with a product they can use. The use of this product provides the company, service, or event with repeat exposure for the business. The smart business will provide a product that will be used over and over again and will give the business the most exposure. Magnetic signs for a car are an excellent promotional product for reaching a large population.

Cons of Using Promotional Product

Promotional products have many benefits but there are a couple of cons when using this advertising tool. The promotional product can be predictable. If the advertising tools floods the market the public will lose interest and will not pay attention to the advertisements on the promotional product. It is essential to develop unique, eco friendly promotional giveaways. Far from Boring provides great unique promotional products to capture the attention of the public including eco promotional products. Another con is if the promotional product is off poor quality it could decrease the value of the company or their products or services being advertised on the promotional product.

Author bio. : The Author has studied and ran many promotional and marketing campaigns, and has learned the best way to use eco friendly promotional giveaways to build your business!

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Comments

2 Responses to “Pros and Cons of Advertising with Promotional Products”
  1. The promotional products is really necessary for the growth of any business.The benefits discussed above are the most important points mentioned in the article.
    Great work Dr. Letitia Wright! Thanks for posting!

  2. If you want to stand out at a networking event, a business card usually isn’t going to cut it. A promotional product should be something useful so that your brand name remains top of mind.

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