Marketing Online with SEO
This is a guest post provided by Eric Woolf of Pixels and Dot’s Cincinnati web design and online marketing team.
Everyone has heard that the internet is becoming larger and larger for doing business. And it really can be a profitable to sell your products or services online but it’s becoming more competitive than ever. Advertising rates are going up making it more expensive to get exposure to your site so there are other ways to do it inexpensively.
The first that I suggest is to optimize your site for the search engines. This is known as search engine optimization or SEO throughout the internet marketing community. By optimizing your site for the search engines you can get free traffic when people search for your type of product or service. Being listed on the top few spots allows you to get a lot of exposure to your site and more sales.
To get you started, some of the basics of SEO are listed below:
Optimize your pages for the keywords that you want to rank for by including the search term in the Title and Meta description tags. Then you will want to include that same term into the body of the article so the search engines know that it’s relevant for their results.
Include anchor text links to the page that you want to get ranked for from other pages. So to rank your site for Cincinnati search engine optimization, you would link to that keyword with the URL. The following sentence is an example: “Also check out our local Cincinnati search engine optimization and internet marketing services.”
Getting a lot of other sites to link to your website is one of the most important factors when ranking your website as an authority for the search engines. As I have done here, writing and providing free information can help provide other websites fresh content, while providing a link back to your site.
The second way to market through the internet inexpensively is with social media. Connecting with people through social media pages gives provides an increase in brand recognition and exposure since millions of people use it to connect.
I hope these tips help! Be sure to leave any comments below.