How to Successfully Market Yourself in 5 Easy Steps
Wouldn’t it be a wonderful feeling to find free or inexpensive ways to promote yourself without breaking the bank? It may be hard to believe and it may even surprise you, but you can.
As a writer, I am constantly approached by people asking one question, “How can I successfully market myself?” From experience, I can tell you what looks to be an extremely difficult task can be achieved effortlessly and effectively in 5 simple, easy steps.
1.) Create an image:
The first step is to determine how you want to be seen by the public. This is a very important step, as it is how you will be foreseen and the way people will relate to you.
As for myself, I found it best to be open and honest. The more honest you are about yourself and who you are, the more people will be able to relate to you. Having people that can relate to you and your style will determine the amount of success you will achieve throughout your career.
2.) Be your own publicity team:
Whether you’re an upcoming writer, artist, actress or actor, more than likely you will be forced to pinch pennies. The high cost of a professional marketing team can and will be your first hurdle when you’re on a tight, strict budget. No one has thousands of dollars to hand out to pay for a full time publicist so the best and most powerful suggestion one can make is to serve as your own publicist. Who can better market you, than yourself?
3.) Take advantage of free offers:
Take full advantage of free offers and ways to promote yourself. Whether it is through your local public library, an online networking site, online or print newspapers or free press release websites. An easy and effective way to successfully market you is to submit articles to online and print newspapers, as well as free press release websites. Most small town newspapers have a lot of free space, and are more than happy to write a feature story on talented, new and upcoming people. I have also found the most popular free press release website is www.freepressrelease.com. One can submit multiple press releases by simply registering.
4.) Create a website:
For little to no money you can create a personal website showcasing you and your talents. This website will allow you to effectively promote and market yourself. A personal website is a valuable asset and an excellent way to gain national exposure. Consider having more than one networking site. Popular choices are Facebook, Bebo, MySpace and Linked In.
This is a very important step to achieve successful results. Whether you choose Facebook, MySpace, Bebo, Linked In or a personal website, now it is time to start networking. By reaching out to others you can allow them to share personal information and your talents, as you gain nation-wide exposure. Once you begin networking, you will begin to notice an increase of followers and exposure. In most cases this tends to happen rather quickly.
Breana Orland is a writer for Education Grants. Breana also gives advice on the pursuit of higher education and career options for young adults.