High ROI expected for businesses in the Super Bowl commercials 2013
When it comes to expect high Return on Investment for the Ad expenditure for businesses – the Super Bowl is the right stage . But advertising at the Super Bowl comes with a price . The rates that were charged to businesses for the Super Bowl commercials 2013 is near $4 million . But yes its worth the money for the tremendous exposure your business gets and nearly all the Ad slots have been booked already .
One of the prominent advertisers in the Super bowl has been FIAT . FIAT has followed its own trend of advertising in the Super Bowl – Scorpions , fast cars , Suited up men and lots of beautiful women .
Will this help push Fiat to the top of everyone’s at the end of the Super Bowl ?
All the 5 ads on the list of “Which one goes on with the Super Bowl” has really caught a lot of peoples’ attention already . With quirky , funny humour , the car giant seems to really be taking off .
All five advertisements are for Fiats’ new 500L , an electrically powered super car , with a large trunk , a plus for the Fiat , and spacious back seats as well .
All the adverts in their five are all surrounding ‘everyday happenings’ that are maybe not so everyday. Love it ! The ads are , to put it lightly , all set to charge adrenaline levels and keep your blood pumpin’ . Check it out , and you’ll see exactly what we mean .
Ending with the tagline , “Environmentally Sexy” , Fiat has truly stepped up their game in the advertising world with this new line of ads.
The ad titled “Sisters” has got to be one of the quirkiest they’ve put up . Good old brother-in-law tucks in all the Italian sisters he can into that backseat , and a bunch a beautiful Italian women giving the man “Hello” kisses isn’t something you can say no to . “Family Friendly” indeed.
The “Test Track” ad, clearly PG stuff , is the racy one , pun intended . Little miss Test Run tries out the new electric 500L , only to end her test run , making out with Little Mister Test Run .
The “Wedding” shows how much the back space has really expanded , showing two absolutely fine women getting out of their bridesmaid gowns only into another and on their way through the countryside off to yet another Wedding .
“Date” has to be an absolute favourite ! The tagline at the end , “More room , More possibilities” really gets you laughing in the end !
“Topless” , clearly not being to subtle there . Topless she goes indeed . Clever little scorpion .
An altogether very appealing set of advertisements , but maybe not as close as they wish they were to the top , Fiat has certainly upped their game , but only to a level of sex appeal . Lets see what the audience thinks come Super Bowl Sunday 2013 !