Freelance Media Is A Business Owner’s Best Friend

English: Moscow-city 2010,March

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Freelance Media Is A Business Owner’s Best Friend

Did you know that there are ways you can get a lot of free advertising for your business?

That is what I want to talk about in this blog post today.   I want to show you why freelance media is a business owner’s best friend.

You may have noticed that a lot of forms of media have begun shrinking due to the internet.   Newspapers are a perfect example.   Less people are subscribing to receive those regular printed newspapers anymore.   The reason there are less subscribers is because there are now more options than ever before where people can get their information.

There are more media channels than ever before.   There are websites delivering that information.  There are more radio stations than ever before including satellite radio and internet based radio.   There are more television stations than ever before.  There are more niche channels than ever before.

With all these new forms of media out there, it has resulted in their being more writers and reporters than ever before.   These writers, reporters and journalists all need information in order to create their articles and content pieces for publication.   Business owners and other industry experts can be key players in helping those writers get access to the information they need.

Most business owners are experts within their industry.   After all, it generally takes a lot of expertise for a person to launch their own business in their field.   There are exceptions to that.   Yet, even in those situations, the business owner learns that very important industry knowledge pretty darn quickly.

If a business owner is an expert in her industry, then she is an ideal source of information that a writer can use to produce a story about that industry.   Information, especially good information, is very valuable these days.   Business owners possess a lot of really valuable information about their industries that they can trade for publicity.

When a writer interviews a business owner and uses the information gathered in that interview to produce an article, then the business owner usually gets mentioned and credited as being a source of information.   That generates free publicity for the business owner.  Depending on how popular the media is, that one story could make a drastic difference in your business.   Here is an example.

So why not use your position as a knowledgeable business owner to your fullest capability.  Take time to network with members of the media, especially ones who report about your industry.   Get to know as many of them as possible.   Make yourself available for interviews upon request.   If you are real ambitious, then go look for opportunities where you can get yourself interviewed right away.  Start the ball rolling.

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