Congratulations, you’re a freelance photographer and you’re looking to book some new clients! This is an exciting time in your life and the sheer exhilaration of being your own boss is a wonderful feeling you should hold on to. But first things first, it’s time to make a plan and get your business organized, and strategically positioned for success. Here are a few of the most trusted tips from pro photographers who have experience in the freelance world.
First up: get some kind of photography booking software. For example, BookedIn.com has a very popular version photographers use.The important thing in choosing this software is to ensure it is easy to use. This will be taking care of a lot of the annoying tasks for you in running the business, so don’t be afraid to spend a little bit of money up front to get your bookings in order. This type of software also takes care of a lot of the communication info for your clients, so you won’t need to be emailing people back and forth all day. instead you can just go out there or be in the studio shooting photos all day. No need to have someone answering your phone for you or hire an assistant.
Next up prepare a list of things you must ensure you have in order. Equipment insurance, photography editing software licences, a template for your client booking contracts and agreements, business cards to give out, and finally a portfolio website that can be easily updated. Once you have all of these things sorted out, the next thing on the list is to promote your business and get some clients! To keep the money flowing in, promoting yourself and becoming a good salesperson is key. If you don’t have any clients at all, start by putting out the word to family and friends. Word of mouth advertising can be some of the most powerful in the business.
Easy advertising for charity events
If you’re running a Christmas event, fund-raiser or charity event, finding ways to advertise are crucial. There are plenty of tried and tested methods and it can depend on the type of event as to how much advertising you’ll need to do. If it’s a one-off event there are some easy advertising tricks, while for groups and organisations who run regular events, there are some secrets to making the most of your advertising material.
The local media will be important for promotion and can act as a free source of advertising for local events. Any good cause that benefits the local community will be of interest to local journalists and broadcasters. Even the smallest publication is likely to be hungry for content, so don’t think that you’ll be turned away! You can create a press release but it pays to make a call to the editor in question. Old fashioned phone calls tend to get attention better than emails, with which editors are often swamped; focus on the local angle and why the story needs telling.
Easy advertising options
Flyers and banners are two of the oldest known advertising tools. Despite the fact that most things seem to have gone online these days, local events (charity or otherwise) are still best advertised with real, solid advertising. Banner producers can be sourced nationally or locally and banners can be reused, if you avoid specific dates on the banner itself. The phrase, “see website for details” can be substituted, meaning you can reuse the banner for another similar event. You can use flyers to target busy places using volunteers – markets, malls and other shopping areas are good places to get maximum exposure in your community.
Talking of websites
Don’t forget the wonders of the world wide web. If your organisation has a website, set up a specific blog to advertise your event (or ask for volunteers), tweet about the event, add details to Facebook; it all helps to get the word out! You can even record a video and post it on YouTube.
Offer advertising for local businesses at your event in return for sponsorship. Companies which are supporting you will be glad of the free advertising on your website (keep it off banners though if you want to reuse them!). As well as sponsorship, you can ask them to distribute flyers with their own promotional material in their offices or retail spaces.
When it comes to performing on stage, or choosing the right place to perform, there are a lot of things you need to consider. As performers, it’s important to give out all your best in able to give the audience a great show. And there are some qualities, or let’s say contexts, that affects every performance. So it is crucial that you’re doing everything right. Especially when it comes to choosing the event venue. Okay, let’s say maybe you’re not a performer. Maybe you’re just looking for a place to host an event, say a wedding, a coming out party, or just about any social event that’s important to you. When it comes to these important events, the venue is also crucial to the success of the gathering. The performance space is where it all happens.
There are three very important details you need to consider when it comes to choosing the right performance space: The Location, where it is and how far it is from your guests. The Cost, how much will you be spending and if it’s right for your budget. The actual space itself must be taken into consideration. How many people or guests it can hold, does it have every facility you need, are everything accessible to all your guests, etc. The Borland Center for Performing Arts in Palm Beach Gardens, FL gives you all three. It is the perfect performing space for just about any event. It’s proud of the five outstanding spaces you can choose to use depending on which event you are celebrating. It can be a wedding ceremony, a birthday party, an anniversary, pre and post event parties… You name it; this place has the space to hold it! Everything from corporate events to just about any social gathering you can think of! Just dream and plan your party, and the Borland Center for Performing Arts can host the ceremony and reception of your dream event!
These five outstanding, unique and wonderful spaces are all blank slate, just waiting for your command to turn it into something magical, or whatever you’re planning! These spaces are like that pumpkin in that fairy tale just waiting to be turned into a beautiful coach, and you’re the magical fairy godmother or father, whichever’s the case. It doesn’t matter if you’re planning to invite 50 or 500 guests! Their facilities have the perfect option for all. The Borland Center boasts over 10,000 square feet of affordable space with stunning lighting effects. The five reception areas, The Theater, The Rotunda, The Ballroom, The Student Center and The Lake are ready to accommodate your next big event! Each reception has its own unique setting that will add more mood to your experience, and make everybody feel the vibe.