Professionals, amateurs and the great unwashed

by Seth Godin

If you want something done, perhaps you would ask a professional to do it. Someone who costs a lot but is worth more than they charge. Someone who shows up even when she doesn’t feel like it. Someone who stands behind her work, gets better over time and is quite serious indeed about the transaction. Read more

Study the Old Spice Commercial

I found this video on Jason Pollack TV from a tweet from Kim Coles. Basically, Old Spice used social media better than Obama did. And that is saying something. Of course, I can’t really hear what it’s saying cause I am too busy looking at the old spice guy.

Plastic Bags and Your Biz

The carbon footprint as it is understood by pe...
Image via Wikipedia

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