How Often Should You be in the Media

Updated: Seth Godin’s How Often Should You Publish?

bykst / Pixabay

Comments by Dr. Wright

How often should you publish?

How many movies should you star in next year?

How many records should you release? How many songs should you write?

How many times a week should you post to your blog?

And when should my next book come out? Or your next newsletter or that next cartoon? What about Nike–they launch more than one product every day. Is that too many?

Ask yourself , how often you should be in media? What is too much?

A lot of the stuff marketers make is unanticipated, impersonal, irrelevant junk that consumers merely tolerate.

But some of it is not spam, it’s content. Stuff worth reading, worth paying for (at the very least, worth paying attention to.)

So, how often?

This discussion is usually filled with superstitions, traditions and half-truths. Daily comics come out every day because that’s when newspapers always came out. And newspapers came out once a day because it was too expensive to publish three times a day (and advertisers and readers wouldn’t support the extra expense.)

When movies were met with great fanfare and often stayed in the theaters for months, it was suicide for a big movie star to do three or four movies a year. But in a DVD/YouTube world, there’s not a lot of evidence that this pace makes as much sense. Saturday Night Live was on every week because there’s only one Saturday a week, but if it had launched today, it’s hard to see the benefit of it being a weekly…

I’d like to propose that you think about it differently. There’s frontlist and backlist.

Frontlist means the new releases, the hits, the stuff that fanboys are looking for or paying attention to.

Frontlist is also the new interviews you have out.

Frontlist gets all the attention, all the glory and all the excitement. They write about frontlist in the paper and we talk about the frontlist at dinner. Digg is the frontlist. Siskel and Ebert is the frontlist.

Backlist is Catcher in the Rye or 1984. Backlist is the long tail (the idea) and now, the Long Tail (the book). In a digital world, backlist is where the rest of the attention ends up, and where all the real money is made.

Backlist doesn’t show up in the news, but Google is 95% backlist. So is Amazon.

The backlist in media is anything that gets on the web. Podcasts are online forever. So are blog interviews.

Sitting in a meeting yesterday, I brainstormed a term, “haystack marketing.” I googled it to see if someone else was using it. You guessed it–number one match was an article I wrote eight months ago. Google doesn’t forget even if you do.

When getting more media, it is best to have something you are known for. Start with one thing. Media=TV, radio, blogs, magazines, newspapers, and podcasts.

Take some to think about your specific backlist media and post them. You might inspire others!

Next Post will be about the Strategy that Seth Godin suggests!

 

Wright Place BlogTalk Radio Podcast on Creating Wealth


Updated from 2008

From The Wright Place Podcast on Blog Talk Radio

 

This was a testimony that someone emailed to me.

Ann Says: “What an honor to have been part of your program on last – nite! You are doing a great job! I am blessed of God to know you! Blessed that God allowed me to get acquainted with such a jewel.”

 

The $15 Cup of Coffee

First of all I want to commend the coffee shop for being able to sell a $15 cup of coffee. Before you start whining about how that cup of coffee is 3 gallons of gas in Los Angeles, let me just say save your Anti-entrepreneurism for someone who cares.

There some coffee shops selling $15 cups of coffee called Panama Esmeralda Especial Reserve. I  believe in entrepreneurs and I love the ones that beat the odds. They found the formula for success. They found a way to stand out, they offer a luxury item and found the audience for this item. The people who drink this do not mind paying $100 for a half a pound of this rare coffee. If coffee is your passion this is a great way to indulge and splurge and even entertain your friends.

coffee bean
Marketing, Marketing, Marketing!

This is what it’s about people. Finding the people to serve and giving them exactly what they want. They want an exclusive coffee experience. These coffee shops serve it up. It doesn’t cost too much when it’ something you want. What’s the lesson here?

  •       Be different in more ways than just the low price leader, not everyone wants to shop at Wal-Mart    
  • Brag about it, get some publicity on your business going, tell some people!
  • ·         Find your real audience, do not worry about the people who cannot afford what you have, find the real fans, they can always afford it.
  • ·         Give the value the FANS are looking for, forget about your critics.
  • Besides last time I checked, you can’t drive your car on coffee, so who cares how many gallons of gas that cup of coffee equals?

 

What’s your take on this? Is the $15 cup of coffee genius or insanity?

Leave your comment below !

 

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