How to Successfully Market Yourself in 5 Easy Steps

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Wouldn’t it be a wonderful feeling to find free or inexpensive ways to promote yourself without breaking the bank? It may be hard to believe and it may even surprise you, but you can.

As a writer, I am constantly approached by people asking one question, “How can I successfully market myself?” From experience, I can tell you what looks to be an extremely difficult task can be achieved effortlessly and effectively in 5 simple, easy steps.

1.) Create an image:
The first step is to determine how you want to be seen by the public. This is a very important step, as it is how you will be foreseen and the way people will relate to you.
As for myself, I found it best to be open and honest. The more honest you are about yourself and who you are, the more people will be able to relate to you. Having people that can relate to you and your style will determine the amount of success you will achieve throughout your career.

2.) Be your own publicity team:
Whether you’re an upcoming writer, artist, actress or actor, more than likely you will be forced to pinch pennies. The high cost of a professional marketing team can and will be your first hurdle when you’re on a tight, strict budget. No one has thousands of dollars to hand out to pay for a full time publicist so the best and most powerful suggestion one can make is to serve as your own publicist. Who can better market you, than yourself?

 

350543 / Pixabay

3.) Take advantage of free offers:
Take full advantage of free offers and ways to promote yourself. Whether it is through your local public library, an online networking site, online or print newspapers or free press release websites. An easy and effective way to successfully market you is to submit articles to online and print newspapers, as well as free press release websites. Most small town newspapers have a lot of free space, and are more than happy to write a feature story on talented, new and upcoming people. I have also found the most popular free press release website is www.freepressrelease.com. One can submit multiple press releases by simply registering.

4.) Create a website:
For little to no money you can create a personal website showcasing you and your talents. This website will allow you to effectively promote and market yourself. A personal website is a valuable asset and an excellent way to gain national exposure. Consider having more than one networking site. Popular choices are Facebook, Bebo, MySpace and Linked In.

5.) Networking:
This is a very important step to achieve successful results. Whether you choose Facebook, MySpace, Bebo, Linked In or a personal website, now it is time to start networking. By reaching out to others you can allow them to share personal information and your talents, as you gain nation-wide exposure. Once you begin networking, you will begin to notice an increase of followers and exposure. In most cases this tends to happen rather quickly.

Breana Orland is a writer for Education Grants. Breana also gives advice on the pursuit of higher education and career options for young adults.

Top 5 Things To Consider When Writing Copy About Your Brand

Leicester Market customers

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Hook them in.
The best written copy in the world is worthless without readers! Lure your potential customers with a memorable and compelling headline. Think of your headline as a shop window; a well dressed
shop window catches the eye, arouses curiosity and brings customers into the shop. Your headline should do the same. It should encapsulate what is in the copy that follows and compel your customers to want to learn more about your product and service.
Know who your target market is.

And talk to them. Exactly who are you trying to sell this to? Yes in a perfect world “everyone” might be a suitable answer, but in reality, who is most likely to spend their hard-earned on your product? Is it women? Young, middle-aged or old women? Middle-aged women with kids? Middle-aged women with small kids? Middle-aged women with small kids with health issues? You get the idea. Once you’ve figured out exactly who you’re speaking to, speak to them in their own language. For example using high-tech terminology won’t sell software to computer illiterates. And using street
slang is likely to sail straight over blue-rinsed heads. Sell the benefits rather than the features Remember who you’re writing for. The customer. Not you. At all times, point put how the features of your product or service will benefit your customers. For example, the vehicle you are writing about might feature ‘four wheel drive’. Now, point out the benefits of that feature – safer motoring on slippery surfaces or the ability to go places that other vehicles can’t. In other words, sell the sizzle, not the steak!
What is unique about what you’re selling?
If you’ve done your branding homework, you’ll already have a unique selling point, a brilliant tagline all about it and a succinct and desirable positioning statement. If you haven’t had much experience with branding, the very first step is to discover your unique selling point, also known as a point of difference. Chances are there are several products out there that are similar to yours. So why should a customer spend their money with you? Is your product bigger, smaller, better, brighter, louder, tastier, greener than the others? And if so, how so? In your website copy (or ad
copy) explain exactly what makes your product stand out from the rest and convince the customer that they need that benefit most. Ideally, you’ll then sum it all up in fewer than seven, memorable words – then you have a tagline too!
Check your spelling and grammar
This sounds basic and boring, but it’s so very important. Poor spelling and grammar is distracting at best, taking the potential customer’s focus away from what you’re selling. It also makes you, the seller, seem untrustworthy and unprofessional. Once you’ve written your copy, do a spell and grammar check. Ask a friend or colleague to read over it. Better still ask several friends or colleagues to read over it. If you’re not terribly confident of your language skills it’s worth paying a professional for their services just to leave an optimum impression on potential customers and increase your chance of a sale.

About the Author: Susan Long is a Marketing and Branding Consultant, see her next project at Rent To Buy

PR Trick that Gets You Booked!

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This video is only 2 minutes long- its very effective~
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