Crowdfunding for a non-profit works well. However, many non-profit organizations seem to struggle with making their goals when using crowdfunding. I wanted to share a few tips that could help any Non-profit organization reach their goals.
Have a specific thing that will happen when you reach the financial goals. Many groups have a vague and hazy goal tied to their mission statement. When a person outside of the organization looks at it, they do not have a clear understanding of how the money will be used. It feels like the money is going into some general vacume. This situation doesn’t feel good, and it does not motivate anyone to give.
People will give in an emergency situation like a family whose house has burned down because they know, they family needs housing, clothes, food and maybe even medical care. They need these things immediately. When someone gives, they know this family will eat, have a place to sleep, and some clothes to wear. That’s what they imagine will happen when they give the money.
A vague goal is:
Support the zoo! A specific goal is: build a new monkey habitat with state of the art equipment in our zoo. Now everyone who loves monkeys will be interested in seeing that happen and giving. Now the organization and focus telling people who love monkies about the project. I would be funded quicker.
Right now, there is a fundraiser for Celebrate Life Cancer Ministry. They are helping people pay their co-pays while getting treatment. Because many individuals with health insurance are not working when they get their cancer treatment, they run out of cash. That means they have to make a choice between food and medicine. They have insurance, but the extra fees for the co-pays and premiums take up a significant portion of their budgets when they are not working. Rhonda Santifer from Celebrate Life Cancer Ministry gets calls all the time asking help. She is answering the call, and you can help! Plus Rhonda got some cool friends to give you a gift when you do give. Give $2.50 a day for 30 days to make sure these families STAY on the road to wellness and check it out here: http://CelebrateLifeFundraiser.com
Many people feel that crowdfunding for medical care is questionable.
I got calls and emails about this all the time. Many believe that crowdfunding is being used instead of insurance. For example, instead of having life insurance to pay for funeral and expenses that are created around someone’s death, the people go and crowdfund.
Instead of having health insurance, people crowdfunding for medical care. I want to bring attention to the individuals who have health insurance and still need help. I am talking about individuals who are no longer working because of their health and need help paying the doctor visit co-pay. I am talking about people who are not working and have trouble paying health insurance premiums. There are people whose medications cost hundreds of dollars. They can get well. However, if they do not have enough in their budget, they may eat a lot less. Poor nutrition is the enemy of healing. To get healthy, you need your medicine and good, healthy meals.
I am working with Celebrate Life Cancer Ministry to provide for a few families in Los Angeles facing these exact problems. Rhonda Santifer who founded Celebrate Life Cancer Ministry has identified people in need.
“I get calls every week,” says Santifer. “They ask for help and resources to just get to the doctor for their follow ups or treatments.”
Going to the emergency room is not an option for regular cancer treatment. The emergency room is for sudden illness. Celebrate Life Cancer Ministry is raising money to help people get healthy again by making sure they can get to their doctor’s visits. You can help by giving $2.50 a day for 30 days.
We’ve also got some great goodies for those who give!
Grab a book and know you are helping someone live.
Dr. Wright talks about what she is reading, a few book launches from JP Sears, Kim Coles and Carol Pilkington, Crowdfunding and Celebrate Life Cancer Ministries.