The worst advice I’ve ever heard about writing books!
The worst advice I’ve ever heard about writing books begins with the assumption that writing the book is the only reason for the writer to complete the book. Most writers have an idea of what they want to accomplish with their book. Some reasoning is transparent, like entertainment or information. In most cases the author wants their book read by as many people as possible. This brings into play a whole galaxy of “must-do things” that goes beyond finishing the manuscript.
Few people write books just to see their name in print. For those few people, the Internet offers a broad array of publishers and prices, more precisely printers, eager to fulfill the need. However, entertainment and information requires mass penetration of the probable market for whatever the topic covers. In these cases, beginning at the end can be more appropriate. Developing and refining an audience for the book, starts the journey on a successful path.
So, some of the worst advice begins with the phrase “just do it”regarding actually writing the book. Thinking through why you want to write the book is just as important as the pen or the keyboard. The next most valueless point assumes you have already written the book, so you must get a literary agent. Now a whole new toolbox comes into active use.
To get a literary agent you have to write a query letter and a proposal. A query letter has one purpose, convince the recipient to look at your book, giving you a better chance of selling it. The query letter is a sales tool, a sales letter selling your book. Yes, it gets deeper.
Writing a successful query letter involves analyzing your manuscript and writing a compelling synopsis. A synopsis is not a step-by-step description of what happens, but the emotions that accompany the actions, fear, hope, excitement, and disappointment presented at each turn of the events. Here the use of your writing talent may have to be tweaked to illustrate your marketing and salesmanship. A problem, if this is not one of your strong points.
Next, your proposal letter should be the result of research that identifies an audience for your manuscript. Again, not a step-by-step description of demographic labels, but a compelling argument matching the essence of your book to the needs of a targeted segment of your probable audience. Unless your book is about “marketing psychology” this may severely tax your patience.
Once you have secured an agent who then snares a publisher and more money, you need to determine what you need the publisher to do that will propel your book to the best-sellers lists. The more expensive publishers often have a marketing package on hand for the client. Instead, you may have to suggest a social marketing plan to support your work. What makes this part of the “bad advice collection” is that a writer is seldom necessarily a social marketing campaign designer.
The core point of this journey down “the rabbit hole” of becoming a published author, resides in the fact that the gift of the author is on the written page. In this high-tech low-touch society, delivering your artistic gift to the public, requires a completely different skill set than that of a talented author. In fact, best sellers are grown, they don’t just happen under the rainbow of “write it and they will buy.”
Reject the worst advice you’ve ever heard about writing books, open your thinking to an exciting new approach to publishing – one that starts with the end that in mind. Why not sell your first thousand books before you have written a single word?
The time is now and the choice is yours, take action – turn the page, today.
In his book Whole Business Thinking: Executive Management (WBT – EM) :A GUIDE TO EXCEPTIONAL BUSINESS PERFORMANCE, Robert S. Block explains how to create sustainable business growth.
Whole Business Thinking is the way to create solid growth in your company. It requires real-time information flow. He explains the difference between Silo Thinking and Whole Business Thinking. He helps the business owner to understand the benefits of Whole Business Thinking. Silo focused thinking results in the establishment of departmental policies and procedures and the purchase of systems without regard for the policies and procedures and systems used by other divisions or departments. Communication barriers grow and inefficiencies become the norm and accepted as “part of corporate life.” It is clearly the source of a lot of the discord in company employees. Whole Business Thinking: WBT requires real-time information flow among all departments at virtually every level.
The chapter on Centralized vs. Decentralized management is crucial to the plan. Centralized management is a form of management wherein most decisions are made by a relatively small group of people located at the company’s headquarters. Centralized management implies centralized data systems to support management decisions.
If you are the type of person who has finds balance sheets difficult, then this book will be a refreshing introduction to the basics you need. Block’s pragmatic yet expansive approach to management makes it easy to follow. This is the perfect read to go into the new year of 2014.
Robert Block is the author of Whole Business Thinking. With 20+years of experience running and consulting with medium to large businesses plus over 200 patents to his name, Robert has gained a unique insight in to what really makes a business tick.
Principle 1: WBT is a way of looking at the changing business environment.
Whole Business Thinking systematically engages the real-world facts of accelerating change
Get a free book sample here http://bdash.ca/?url=MTE3Njk3MA
I’ll be showcasing a few business books on my show.
If you would like your book to be one of them-
It must arrive at Wright Place TV Show offices by July, 29, 2013
We showcased Chanzé Witcher’s book in December fo 2012 and in May 2013 she was featured
on the CBN network nationally. They flew an entire team out to Dallas to tape her segment.
You can’t fly if you don’t try.
Please note: Sending in a book does not guarantee that you will be reviewed on air. Author’s will be notified by email.
The Wright Place TV Show is not responsible for any books lost in the mail or not arriving on time.
All books become property of the Wright Place TV Show and will not be returned.
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