Book Review of Subliminal Persuasion By Dave Lakhani

I just read Subliminal Persuasion and I have to say for business, it is one of the best books I have read in a while. This has been a good summer for books too! I was surprised to see that Lakhani actually shares some valuable secrets. This is not a reflection on him personally, most books that say they have secrets, and then share the stuff that does not matter or does not work anymore.


I hate Guru’s that share the strategies worked in 1902 and pass them off as salvation for your business. So , stop it with the Brooklyn Bridge sales stories already! The reason this book is valuable to Wright Place Viewers is because it will give you an education about advertising,  motivation and why things work. He has a great chapter about Product placement. Product Placement is what made our High Tea Show the best ever this year.  People need to understand why the things in the book work. Many people feel like they are set up to take advantage of product placement opportunities, When they really are not.  Learn about leverage in business with some great examples and action plans to make the information you learned work for you. Learn how branding really works and why it is not about your logo and tag line.

Dave Lakhani

As a Wright Place Viewer, you should be a reader. Seriously, you have to keep up.


Investing in books and live seminars will keep you up to date. I highly recommend this book and have also posted a review on Amazon. I appreciate that Lakhani is very upfront and has something to share with you. He does not mince his words, so you if do not wish to be confronted about some of your attitude towards your own business, leave this book alone. It will change how you see yourself, your business and your behavior.


This article was written in 2008 and was updated in 2017.


Facebook Live March 9, 2017

March 10, 2017 by  
Filed under Books, Crowd Funding, Front Page





Dr. Wright talks about what she is reading, a few book launches from JP Sears, Kim Coles and Carol Pilkington, Crowdfunding and Celebrate Life Cancer Ministries.


Dr. Wright’s New Book Unfair Advantage




Unfair Advantage Cover

Unfair Advantage is for You if…

  • You feel like you are another  “me-too” in your field, You are not really standing out!
  • If you are curious as to exactly what triggers your success
  • If you have NOT utilized Media to increase revenue in your business
  • If you are curious about crowdfunding but don’t want to ruin your reputation using it
  • If you need additional revenue streams
  • If you are a coach, speaker, trainer, authors, business owner or media personality!
  • If you are tired and buying programs and courses only to find they have NO positive impact on your revenue.

I want to share a few things I have learned over my 17 years in media and business.

People who use their unfair advantage and take any program they have and make it work!

If you leave out your sparkle, you can’t shine! 

TWEET  to invite a friend


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