Aflac Sponsors College Football’s Heisman Trophy
Aflac Inc. (AFL), the world’s largest supplier of supplemental health insurance, has agreed to sponsor the Heisman Trophy, given to college football’s best player.
Aflac, which didn’t give details of the multiyear partnership, said its sponsorship will begin this season in the 77th year of the award.
“We know our accounts, agents and brokers are passionate about the game, so we are excited and honored to team up with this coveted award which recognizes the most outstanding college football player in the U.S. and represents the pursuit of excellence,” said Michael Zuna, senior vice president and chief marketing officer, in a statement.
The partnership allows the Columbus, Georgia-based company to offer exclusive, Heisman-themed experiences to its accounts and brokers, Aflac said.
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